Pet Product News - May 2018

VALUE BAG SIZES FOR INCLOVER

Boulder, Colo.-based InClover has introduced 10.5-ounce bag sizes to its Feline Functionals line. The formulas will remain unchanged for all four supplements: Flow, Sleek, Smile and Spry.

Creation of the new value size was driven by vast consumer research and valuable retailer input, company officials said. Consumers often purchase the 2.1-ounce bag of Feline Functionals in sets of three, which was part of the company’s motivation for creating a 10.5-ounce bag, officials reported.

InClover also introduced a 15-ounce bag size of its Grin canine dental health supplement. The formula will remain unchanged. The size provides a quantity in between that of the 4-ounce bag and the 1-ki- logram jar, providing a great value to the consumer. The economy size was driven by consumer research and retailer input, the company stated.

CAITEC COMBINES
BIRD BRANDS

Baltimore-based Caitec has combined the bird brands Featherland and Paradise into one. The new Featherland Paradise brand now will serve as the umbrella for all of Caitec’s bird offerings.

The new brand is also getting a major packaging
makeover. Its new, modern packaging will make
identifying the type and size of birds a product is
meant for easier for the trade and, ultimately, the
end consumer.

“For more than 14 years, Caitec has been at the
forefront of bird toys and accessories,” said pres-
ident Terry Gao. “The new Featherland Paradise
brand is a reflection of our success in the category.
Major retail buyers are discovering that our prod-
ucts are bestsellers in the bird category and can
reinvigorate their bird sets.”
The new Featherland Paradise brand look
will be featured in leading trade publications to
help buyers become aware of the brand and
packaging changes, the company reported.

DISTRIBUTION NEWS

AMERICAN MIDWEST
DISTRIBUTION JOINS FORCES
WITH PUPCO BRANDS

American Midwest Distribution, a traditional distributor of agricultural products to farmers and ranchers within a 125-mile radius of Kansas City, Mo., recently joined forces with Dallas-based Pupco Brands, a developer and manufacturer of consumable companion pet products.

Among Pupco’s product offerings are phytocannabinoid-rich hemp oil (PCR rich hemp oil or “full spectrum” hemp oil) infused pet treats, and hemp oil for dogs and cats: K9 Kraves and Nirvana4Pets.

American Midwest will introduce several PCR hemp products, manufactured by Pupco Brands, to pet specialty stores and to all retailers that offer pet products to their customers across Missouri and Kansas. CONTINUED ON PAGE 17

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