Natural supplements and health aids are
BY KEITH LORIA
in high demand, with shoppers looking to
address various pet health issues as gently
but effectively as possible.
The market for natural pet supplements and health aids is grow- ing as pet owners look to these products to help alleviate pet ailments and increase the general well-being of their dogs and
cats as gently and naturally as possible.
“In today’s society, we are exposed to thousands of chemicals
on a daily basis, and I feel consumers want products that are natural and don’t want to have to worry about toxic ingredients,” said
Chrissy Calimano, sales and social media manager for Mendota Pet
in St. Paul, Minn.
Manufacturers and pet specialty retailers agree that there is more
of a demand for natural pet supplements and health aids in 2018
than ever before.
“Probiotics and digestive enzymes are very popular right now,
as they should be,” said Samantha Henson, clinical pet nutritionist
for Premier Pet Supply, which has stores in Michigan. “Also, CBD
(cannabidiol) oil is on trend right now as people are learning the
powerful benefits of it.”
Ian Quinn, CEO of Phyto Animal Health in San Diego, agreed,
saying that the company’s CBD-based pet supplements are at the
center of one of the hot topics of conversation trending on social
“Part of this trend is a focus on a pure experience with all-nat-
ural ingredients and an eye toward environmental conservation,”
Quinn said. “Consumers want to boost their pets’ wellness with
products whose integrity they can trust to protect their pets’
Michael Stoeckle, president and CEO of Ark Naturals in Naples,
Fla., said the trends in the category are mimicking a lot of what is
happening in the human supplement category.
“The largest segment is hip-and-joint-related products, and that
is expected to continue,” he said. “Delivery forms for these have
changed to more palatable options—liquid, gels, soft chews, etc.”
Dallas Dunn, purchasing coordinator at Healthy Spot, which
has stores throughout California, said some of the top conditions
veterinarians see consistently among pets are digestive, skin and
allergy issues, so any supplements that target those issues are highly sought out.
“Supplements are good sellers because every pet, at any stage,
can always use a boost,” Dunn said. “Our Healthy Spot Bone Broth
has been my go-to, time and time again, for just about everything.”
Chad J. Tillman, national sales manager for Grizzly Pet Products in Woodinville, Wash., said consumers want to see traceability. They also want to fully trust brands and the claims on their
products, he added.
“Grizzly sticks to limited-ingredient products, primarily fo-
cused on the ingredients that we get from our own wild salmon
plants in Alaska,” he said. “This allows us to control our products
from catch to bottle, and provide a high level of traceability, sus-
tainability and accountability.”
For this reason, Tillman added, the National Animal Supple-
ment Council (NASC) seal, which identifies products as having
been vetted by the council, “is so important to Grizzly because the
NASC seal gives consumers that peace of mind and trust.”
Sue Weyrauch, owner of Total Dog Co. in New Hope, Minn.,
said customers usually don’t know much when they come in the
store and ask for help with pet health problems.
“Often, we hear about digestive upsets, and we direct [customers] toward digestive enzymes and probiotics,” she said. “And
being in the North, we see a lot of flaky, itchy skin, and for supplements, we point them towards fish-oil supplements.”
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