Manufacturers discuss what the term
“natural” means as it relates to pet
products, in addition to sharing how
they help retailers educate consumers
about these products.
ERIC ABBEY, president and founder of Loving Pets in Cranbury, N.J.
ARA BOHCHALIAN, CEO of International Veterinary Sciences (IVS),
a division of Animal Nutrition Inc. in Anaheim, Calif.
JAMES BRANDLY, copywriter and public relations specialist for TropiClean in Wentzville, Mo.
JEFF CAMOSCI, vice president of sales and marketing, North America, for Paragon Pet
Products, part of the WellPet family of brands, in Veendam, Netherlands
BRAD GRUBER, president and COO of Health Extension Pet Care in Deer Park, N.Y.
Consumers are reading the labels on pet products more closely
and demand more clarification about how products are made.
Pet ProduCt News: what does the term “natu-
ral” mean in the pet product market in 2017?
ara bohChaliaN: The term “natural” in the
pet product market in 2017 means ingre-
dients from and of nature that provide
only the best possible quality results for
pets without chemicals or any additives.
james braNdly: Natural pet products have
evolved into one of the top trends in the
industry, yet it does not have a clear defi-
nition. TropiClean considers its products
as natural because we use ingredients
sourced from the earth while utilizing
the purest processes possible when ex-
jeff CamosCi: “Natural” is hard to define;
it changes over time—it’s almost sub-
Until everyone in the industry agrees
on what exactly the term “natural” means
as relating to pet food and treats, there
will always be room for debate. It is also
important that we educate pet parents on
what they should be looking for so they
avoid being fooled by marketing gimmicks
or trigger words. More and more pet parents are carefully reading the labels of the
food and treats they plan on buying.
For Whimzees Natural Daily Dental
Chews, we always seek out the highest-quality natural ingredients, and our
production process guarantees the best
product. Whimzees are produced to human-grade standards to ensure only the
best product is given to our pet friends.
brad gruber: Natural has evolved from a
claim to a category. In a sense, it means
as close to nature as possible with purer,
simpler and higher-quality ingredients,
and having a lack of artificial flavors, artificial colors or artificial preservatives in