Chairman & CEO Peter Callahan
President & COO Carolyn Callahan
Senior V.P. Administration/Treasurer Anna Blanco
Senior V.P. Finance and CFO Gerard J. Cerza, Jr.
What’s Inside ...
4 NATURAL INSTINCTS
Retailers discuss the process of vetting products for
their stores and the categories in which natural options
are in high demand.
10 THE RAW TRUTH
Manufacturers discuss what the term “natural” means as it
relates to pet products, in addition to sharing how they help
retailers educate consumers about these products.
16 CHEW IT OVER
With more educated consumers demanding safe, high-quality
treats and chews, pet specialty retailers need to
carefully consider their options.
22 SOLUTION-ORIENTED SELLING
Products formulated to supplement and heal
pets move steadily off of shelves, and retailers
welcome new offerings.
26 ON TOP OF THE FOOD CHAIN
For independent pet retailers, natural food options
equate to loyal customers and a competitive edge.
30 IN GOOD ODOR
Cat owners find the value in natural litters that are not
only safer for their cats and homes, but also deliver
solutions to common litterbox issues.
Pet Product News
333 Seventh Ave.
New York, N Y 10001
Brian Mc Tigue
Director of Sales and
Trish Rodriguez, trodriguez@
Ziva Palmer, zpalmer@
Senior Account Manager
Erwin Laner, elaner@pet
Editor in Chief
Cover and contents: