for cats—and we sample and push these diets to
customers, especially those that have cats and
dogs with health issues.
ppn: pet products with “natural” claims have been on
store shelves for quite some time now, and the industry is
constantly redefining which products fit into this category.
How has that evolution changed the way your customers
shop for these products? Have you noticed any interesting
or new purchasing trends in this category recently?
Mack: Sometimes, i think customers get lost
in what “natural” means and what they think
“natural” means. However, in our store, our
customers have done a good job listening to us
about what we consider natural, and they look
for more of those items because we carry more
of those items than most stores around us.
they know that they can trust our judgment
of a company, their practices, their sources,
etc.—all the things that go into making as natural a product as possible.
ppn: What are the best-selling natural products in the your
store right now?
Boden: our best-selling “natural” products, other than raw, dehydrated, freeze-dried or kibble
foods, are flea, tick and insect repellent, and sin-gle-source-meat training treats.
Mack: right now, our no. 1 item is Answers Pet
food raw Goat’s milk and Pure Vita freeze-Dried minnows. the minnows are a hit with cat
people and dog people, and we love the natural
aspect of them.
ppn: How would you like to see the natural pet products
market evolve in the future? Are there specific categories
in which you’d like to see more natural options?
Boden: i’d like to see packaging be clearer. if there
is one organic ingredient and the rest of the recipe is conventionally raised, it’s not an organic
food product. this is confusing to the customer.
i’d like to see more honest marketing practices
by the pet products companies. they’re not doing anything illegal, but they are playing on perception and the customer is not the wiser for it,
unless they are really paying attention and asking
the right questions.