When it comes to pet treats and chews,
ingredients matter to owners, who are
increasingly scanning labels to find
healthful snacks for their pets.
Consumers are snacking now more than ever, and, in turn, so are their pets. However, consum- ers are also scrutinizing the ingredient labels of the snacks they eat themselves, and, as a result, they are increasingly looking for healthful and nutritional indulgences to give their pets to satisfy their snack-time cravings.
“Customers want natural, sweetener-free—no sugar, corn syrup, molasses, maple syrup, etc.—treats that
they can feel good about giving their pets,” said Samantha
Henson, clinical pet nutritionist for Premier Pet Supply,
which has stores in Michigan. “Treats with purpose, like
ones with probiotics, omegas, dental enzymes and so on.”
Todd Rowan, senior vice president of sales and marketing at Bixbi Pet in Boulder, Colo., said consumers are hy-per-focused on simple ingredient panels containing words
For this reason, many pet retailers are also seeing a rise
in popularity of single-ingredient treats, such as freeze-dried meats.
By Keith Loria
Mike Thomas, vice president of development at
QT Dog in Dallas
What treat and chew product attributes are most in
demand with today’s pet owners?
Pet parents are looking for long-lasting, minimally
processed, single-ingredient chews and treats. Exotic
proteins such as water buffalo and wild boar are putting pressure on the bleached rawhide category as pet
owners are becoming more savvy. They are willing to
pay a premium for the real value of a long-lasting chew
that conforms to the growing consumer demand for
paleo, natural, organic and simple ingredients.
At QT Dog, we pioneered the deer antler, yak cheese
and water buffalo categories. We are expanding into
wild boar and freeze-dried seafood treats that are
trending in the industry. The ideal natural chew will last
for days and not hours, and customers are more than
happy to pay for that.