Customers look for high-quality natural
grooming products that will have pets
looking—and feeling—their best.
When selecting natural grooming products, pet owners want more than just a clean pet. Today’s shoppers want functional products, such as itch-relief or flea-and- tick solutions, as well as formulas suited for cats, according to industry insiders.
No matter the type of pet, when it comes to natural grooming products, pet owners are looking for safe,
effective solutions, said James Brandly, copywriter
for TropiClean in Wentzville, Mo.
“They’re seeking products with key ingredients and
easy-to-read packaging with specific call-outs,” he said.
Natural pet grooming products are following the trends
in the human grooming segment, said Andrea Margelis,
manager of Pets Naturally in Traverse City, Mich.
“Grooming products are offering herbal shampoos, aro-
matherapy and sulfate-free options, and they use ingredi-
ents that you commonly find in human products,” she said.
“There are more products just to clean your pet, but they
offer additional benefits such as flea and tick protection or
shampoo that relieves itching due to skin allergies.”
Kim Barnes, owner of New England Dog Biscuit Pet Sup-
By Keith Loria
TO YOU IN PART BY
Dallas Van Kempen, president of EQyss Grooming
Products in Vista, Calif.
What are the leading ingredient trends in natural
grooming products today?
Customers are making more intelligent choices when
it comes to ingredients in grooming products. The
availability of information because of the internet has
changed everything for the end-user. It’s a great thing.
People want to know what is in the products they are
exposed to, and they want to know where and how those
ingredients are sourced. It’s not a new trend, but natural,
responsibly sourced ingredients are all that matters to
consumers of grooming products right now. People want
safe ingredients—food grade, vegan, organic—that are
sourced or harvested in countries that have good reputations for environmental responsibility and human rights.
U.S.-sourced ingredients are very important, but not always available.