What’s Inside ...
4 STRAIGHT FROM THE SOURCE
Ingredients are key to defining what qualifies as a natural
pet product, according to manufacturers.
12 NATURAL ADVOCATES
Two pet store owners share their philosophies on natural pet products.
14 BEHIND THE LABEL
When it comes to pet treats and chews, ingredients matter to owners, who
are increasingly scanning labels to find healthful snacks for their pets.
17 SPECIAL TREATMENT
Consumers focused on providing the best care for their pets are seeking out
natural supplements as a way to boost their pets’ health and well-being.
20 SOLUTION SEEKERS
Customers look for high-quality natural grooming products that will
23 STRAIGHT TO THE TOP
have pets looking—and feeling—their best.
Food toppers are becoming more popular thanks to their healthful
ingredients and ability to add mealtime excitement.
25 THE VERDICT ON NATURAL
Natural pet foods continue to gain market share as savvy businesses
cater to a growing population of discerning pet owners.
Cover and contents: Shutterstock
Chairman & CEO Peter Callahan
President & COO Carolyn Callahan
Pet Product News
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