the limit for where and how we continue to grow nationwide.”
The Dogtopia Lite model investment is targeted at or below $450,000 and is currently available in markets
nationwide. With three Lite locations already sold in San Jose, Calif., Jacksonville, Fla., and Boston, the franchise
anticipates awarding five additional Lite units by year’s end.
PET TECHNOLOGY COMPANY REBRANDS
SureFlap—a Cambridge, U.K.-based company with U.S. headquarters in Clearwater, Fla., that specializes in pet
technology—has changed its name to Sure Petcare. The move is part of a rebranding initiative to better align the
company’s name with its future strategy to expand its connected product range, according to company officials.
Sure Petcare now incorporates three distinct sub-brands: SureFlap, which represents the Microchip Cat Flap,
Microchip Pet Door and the Microchip Pet Door Connect; SureFeed, which includes the Microchip Pet Feeder
and the Sealed Pet Bowl; and SureSense, which is the company’s handheld pet Microchip Reader.
“We are embarking on an exciting journey to transform the way people care for their pets,” said Dr. Nick
Hill, founder and CEO of Sure Petcare. “For many years, we have been at the forefront of innovation in the
pet care market with our unique range of microchip-operated pet products. We see the development of smart
connectivity in pet care as the new frontier, set to have a major impact on the industry and giving owners un-
precedented insight into their pets’ health and well-being.”
Earlier this year, the company launched an app-controlled pet door—the Microchip Pet Door Connect. After
a period of intensive development, the company is now preparing to launch a range of smart connected pet
doors, feeders and other products beyond its current offerings. The products will provide owners with import-
ant data and insight into their pets’ behavior, activities and routines so they can look after their pets’ health and
well-being in a more proactive way, said company officials.
In addition to the name change, the company has redesigned its logo to extend and complement its existing
MANNA PRO ACQUIRES PETZLIFE
Manna Pro Products, a Chesterfield, Mo.-based manufacturer and marketer of animal nutrition and care products, has acquired PetzLife Products, a provider of all-natural oral care products for dogs and cats. PetzLife will
become a part of Manna Pro’s pet care/companion animal business.
Headquartered in Spring Park, Minn., PetzLife has been selling its Complete Oral Care dental products to
the pet health market for more than 15 years. The products are veterinarian recommended and sold in more
than 7,000 veterinarian offices.
In addition to its Complete Oral Care product line, PetzLife also markets dental chews, tooth and finger
brushes, tick and ear mite repellents, wound care products, and waterless shampoos and conditioners.
PET FAIR ASIA REPORTS ATTENDANCE
INCREASE FOR 2017 SHOW
The 20th Pet Fair Asia, which was held Aug. 24 to 27 at
Shanghai New International Expo Center in Shanghai,
experienced increased attendance from pet professionals
from all over the world. With eight halls and 950 exhibitors, the exhibition welcomed 33,275 trade visitors to the
show, a 24 percent increase over 2016, including 3,864
from overseas, an 11 percent increase over the 2016 show.
According to show organizers, 82 percent of visitors
said they attended the show for purchasing purposes,
and 96 percent attended to learn about new products.
International brands were present on site at their
distributor stands and through standalone corporate
booths or national pavilions.
Asian buyers were well represented at the show, including those from South Korea, Japan, Thailand, Malaysia and Indonesia. In addition, the 2017 show witnessed an increase of visitors from emerging markets, in
particular, from Vietnam, Philippines, Iran and Saudi Arabia.
According to show organizers, 78 percent of exhibitors declared doing business both in China and overseas,
13 percent exclusively outbound and 9 percent locally.
The show featured a variety of events, including the seventh International Pet Industry Summit, the sixth
Petfood Forum China, the fourth Annual Meeting for Pet Hospital Management, the 10th Shanghai Veterinary
Conference, and the second Seminar on Pet and Aquarium Retail Convergence.
In 2018, Pet Fair Asia will be co-located with Aquarama, the international exhibition for aquarium and terrarium supplies, ornamental fish and reptiles, and garden and pond products. The two events will gather 1,400
exhibitors in 10 halls, with 40,000 professionals and 110,000 consumers expected to attend.
Pet Fair Asia 2018 will be held Aug. 22 to 26 at the Shanghai New International Expo Center.
BENTLEY’S PET STUFF PURCHASES TWO INDEPENDENT PET RETAIL STORES
Bentley’s Pet Stuff, a fast-growing retail chain with more than 70 locations across eight states, has acquired Pet
Empawrium and Spaw in Arvada, Colo., and Pet Things in Douglasville, Ga.
“We are thrilled to have the opportunity to collaborate with local pet communities and businesses in these
states, connecting through their desire for the betterment and longevity of all dogs and cats,” said Lisa Senafe,
who co-owns Bentley’s Pet Stuff with her husband, Giovanni.