Give Them the Good Stuff
PRODUCT MERCHANDISER FOCUS
BY HILARY DANINHIRSCH
Trends in pet treats and chews often parallel what is trending in human food, such as limited
ingredients, USA sourcing and clean
“People want to know where their
food is coming from, and that is spilling over to their pets,” said Melissa
Whitton, president of Most Valuable
Pets in Lexington, K. Y.
Pet owners also want nutritious
treats and chews, said Cynthia Dunston Quirk, founder of Anderson,
Ind.-based Scout & Zoe’s.
To meet this demand, Scout &
Zoe’s recently introduced Carpius
Maximus Carp Treats for dogs and
cats, which are made with domestic
Asian carp and contain little to no
metals or mercury and a high concentration of omega- 3 fatty acids, Dunston Quirk said.
Chews that provide health solutions are
also popular. With that in mind, Veendam,
Netherlands-based Paragon Pet Products,
a brand of WellPet, debuted Whimzees
Brushzees at SuperZoo in Las Vegas this
summer. Brushzees were designed with
more grooves and ridges to help clean the
smaller spaces between a dog’s teeth, and
the brand’s patented Pawfect Paw Pads
were developed and designed to help
dogs’ paws grip the chew more easily,
said Jeff Camosci, vice president of sales
and marketing, North America, for Whim-
zees. Brushzees contain no artificial colors
or GMOs and are vegetarian. The chews
are available in bulk display boxes, value
bags, flow wraps and variety containers.
Whimzees also now offers value variety containers, which creatively combine
Whimzees’ whimsical shapes into one larger package, Camosci said. The containers
come in three sizes—one for small dogs, one
for medium dogs and one for large dogs.
Other new choices in chews include
products launched by Beverly, Mass.-
based PetEdge, such as the Ranch Rewards
DoubleHides Chews with Jerky and Ranch
Rewards DoubleHides with Bully Sticks,
available in bones and retriever rolls. The
former is the first three-in-one beefhide
chew on the market; the latter features a
bully stick hidden inside the treat, provid-
ing two distinct chewing sensations, ac-
cording to the company.
These types of long-lasting treats are
popular as they help to combat boredom,
said Jeff Manley, co-owner of TailsSpin Pet
Stuff, a Bentley’s Pet Stuff company with
stores in Georgia.
Healthful and wholesome treats and
chews are important, but so is safety, said
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Pet owners have a long list of desirable attributes when it comes to treats
and chews, and it’s up to retailers to curate a selection that is easy to
navigate and meets these demands.
We wish you a
season with loads
of all natural treats!
US TO YOU!