6 Industry News
13 International News
13 Acquisition News
14 Pet Charity News
14 Distribution News
15 Product News
8 Purina Pulls Back Its Curtain
Purina invited members of the media to learn more about the company,
including how it ensures the quality and safety of its products.
9 Pet Brands Hold Court at TTPM Media Showcase
10 A Higher Purpose
“Lucky Dog” host Brandon McMillan reflects on his life’s work and offers PPN a
behind-the-scenes look at his mission to help dogs find purpose, family and home.
17 Market Outlook:
Pet Treats Are a Multibillion-Dollar Business—and Growing
18 Business Builder:
5 Ways to Put Shoppers in a Buying Mood
19 Dogs Can Be Bred Humanely for Sale
PET DEALER FOCUS
20 One On One:
What Sojos Stands For
General manager Jen Loesch explains how Minneapolis-based Sojos focuses
on delivering safe, natural, farm-fresh nutrition in the raw, shelf-stable food
and treats category.
21 Retailer of the Year
Pawz On Main receives the Lifestyle and Boutique Award.
24 Product Merchandiser Focus:
Give Them the Good Stuff
Pet owners have a long list of desirable attributes when it comes to treats
and chews, and it’s up to retailers to curate a selection that is easy to
navigate and meets these demands.
29 Paw It Forward:
Good Will Toward Pets and People
Manufacturers explain, in their own words, the ways in which
they aid pets and people in need through various philanthropic efforts, in
part two of our Paw It Forward feature.
32 Industry Roundtable: Manufacturers
Product manufacturers reveal a mix of optimism and concern
about the state of the aquatics industry, the current
challenges it faces and where it’s headed.
36 Industry Roundtable: Retailers
The Future of Fishkeeping
With concerns over the viability of the aquatics industry mounting, pet
specialty retailers talk about what works for them, how to increase hobbyists’
interest and what types of products they’d like to see in the marketplace.
40 Marine Aquariums Drive Business
Though sometimes a loss leader, marine tanks open up options
for sales and help build retailers’ customer base.
42 New Products
43 Décor Delivers
Retailers can use decorations and ornaments to catch customers’
attention and drive livestock sales.
45 International Waters
Banggais and Stingrays at AC 29
46 Purely Preened
Safety is top of mind for dog owners looking for high-quality grooming products.
50 New Products
52 Functional Fare
New innovations in functional and specialty diets are keeping up with
consumer demand and canine needs.
DOG & CAT MARKETPLACE
56 Basic Training
Toys that alleviate boredom are all the rage among pet
owners that need extra help curbing bad behaviors
and overcoming training challenges.
60 Catering to Cats
Retailers can engage customers by letting them know that there
are a lot of natural food options out there—at varying price points
—and help them find selections tailored to their cats.
62 New Products
64 Treats, Toys Tick Upward
Owner demand, manufacturer innovation and retailer merchandising
combine to propel sales of small-animal toys, treats and chews.
66 Meals that Matter
Superfood ingredients and novel proteins offer pets potential
health benefits as well as mealtime excitement.
69 New Products
73 Retailer Profile: Daminger’s Natural Pet Foods
Daminger’s pleases pet owners with targeted product
recommendations and friendly service.
74 Not So Special After All
Special orders are often a great way to serve pet owners who are seeking
something that is not on your shelf. But beware: This business practice
doesn’t always result in a happy ending—or a satisfied customer.
COVER AND TABLE OF CONTENTS: SHUTTERSTOCK ( 7)
BRANDON MCMILLAN PHOTOS COURTESY OF NICOLETTE JACKSON-POWNALL/ NJPPHOTOGRAPHY.COM
Read part 2 of PPN’s