Pet Product News - November 2017

MOST VA LUAB L E P ETS

stages are critical for category growth, and products for kittens are very unique in the cat treat category and, therefore, contribute high incrementali-ty for retailers,” Ding said.

A store’s geographic area also might play a part in the types of treats needed on the shelf. For example, said Fabits, “A retailer in a market like Seattle might cater to customers with a more active lifestyle by stocking up on more pro-tein-packed treats. New York City retailers with customers who live the city life might consider a product line directed at owners of smaller dogs.”

PUT GOODIES ON DISPLAY

Treats and chews are an essential component of any pet supply store, but, due to their seemingly endless variety, shopping for them can be overwhelming.

Grouping by subcatego-
ries can be helpful, Fabits
said. He recommended us-
ing subcategories such as “all
natural, longer-lasting chews,
breed size, single ingredient
or dental care.”
To help customers home
in on the right product, Bark-
worthies offers pegboard pla-
nograms that separate prod-
ucts by popular categories.

“Products featured in
pouches or cases are orga-
nized to increase conversion,”
Fabits said. “Items can be ar-
ranged by size, chewability
and category to further stand
out to the consumer.”
Earlier this year, Whim-
zees unveiled two permanent
displays on wheels that pro-
vide space-efficient ways to
promote bulk product, value
bags and variety containers,
Camosci said. The company
also offers countertop dis-
plays and dump bins, which
can be placed in high-traffic
areas, to promote impulse
buys and help retailers in-
crease their units per transac-
tion, Camosci said.

TAI LSS PI N PE T STUFF

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Eat Healthy.

Treat Healthy.®

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