THE LAZY DOG COOKIE CO INC.
Keith Augustine, vice president of sales
BALLSTON SPA, N. Y.
Those who choose to serve our country demonstrate honor, courage and
commitment every day—sacrificing for
the greater good. Military service commitments can sometimes leave brave men
and women at an unfortunate crossroad.
Whether it’s a deployment, PCS (
permanent change of station) or training, military members face unique challenges as
pet owners. Luckily, there is an organization that aims to help them.
Through a common love of dog and
country, The Lazy Dog Cookie Co. Inc. is
partnering with Dogs on Deployment, a
national nonprofit providing vital assistance to military pet owners. Your purchase of healthful and delicious Operation Drool Overload treats will not only
have your dog jumping for joy, but will
also support an organization that provides
the largest network of volunteer boarding
homes and pet-related financial aid to U.S.
TROPICLEAN PET PRODUCTS
James Brandly, copywriter/
public relations specialist
Giving back is not simply the heart and
passion behind TropiClean Pet Prod-
ucts—it’s the very reason the company ex-
ists. TropiClean Pet Products was started
to help the poor, widowed, orphaned and
needy all around the world. Founder Don
Kassebaum Sr., later joined by his four
sons, carried out this vision through an
organization called Gifts of Love Interna-
tional. A generous portion of TropiClean’s
revenue goes directly to supporting the
poor, widowed and orphaned in countries
like Guatemala, Haiti and beyond.
TropiClean’s passion doesn’t stop with
one organization. TropiClean has sup-
ported the well-being and improvement
of quality of pet life and companionship
through programs like Landon’s Helping
Paws and TropiClean First Impressions.
Landon’s Helping Paws is an organiza-
tion near TropiClean’s headquarters that
helps pair special-abled kids with service
dogs in the area. Landon’s Helping Paws
feels that any special-abled child who can
benefit from a service dog should have the
opportunity, and TropiClean does, too.
TropiClean First Impressions officially
launched in 2017. The program partners
with animal shelters by providing products and resources for shelters to use on
their adoptable pets. The goal is for the
shelter to use TropiClean products prior
to the adoptable pet meeting their potential pet parent.
You only get one chance at a first impression. We wanted to help create love
at first sight the best way we know how.
We’re hoping that our products can
help support the shelters and provide
the very best first impression for their
Each year, TropiClean donates to more
than 60 fundraisers, charities and special
events in some capacity. TropiClean is
honored to have the opportunity and ability to make a difference in this world, all
to the glory of God.
UP COUNTRY INC.
Donna Bodell, vice president
EAST PROVIDENCE, R.I.
When we moved to our location about
eight years ago, we couldn’t help but notice the parade of dogs that walked by
every day. We quickly realized that this
was serendipity at work, and we met with
the shelter to discuss the best way for us
to help them. Our RISPCA Give a Dog a
Collar program was born! Over the past
seven years, we have donated more than
600 sets of collars and leashes to newly adopted dogs from the RISPCA.
The goal of Dogs on Deployment
(DOD) is to give military members peace
of mind concerning their pets during
their service commitments by providing
them with the ability to find people and
resources able to help them. We have do-
nated dozens of Stars and Stripes collars
and leashes for military dogs and funds to
help DOD with its important mission.
The Potter League shelter holds a
special place in our hearts because this is
where our very own Minnie was adopted.
Besides taking in over 2,000 needy animals
every year, the Potter League offers pet
training classes, educational outreach at
schools and its Fetching Friends program.
We donate funds and product every year.
Jimmy Caccamo, brand manager
Whisper Pet is a social enterprise designed
to create sustainable opportunities for pet
rescues, shelters and charities. As a result, Whisper Pet developed Whisper Pet
Cares. Our program has five components:
• A portion of each purchase goes back to
the pet rescue, shelter or charity chosen
• Whisper Pet offers wholesale discounts
to participating pet shelters, rescues and
charities to use in their facilities.
• Whisper Pet offers special Pet Foster
packages for pet fosters.
• Whisper Pet hosts special promotions
and contests for our Pet Partners.
• Whisper Pet connects rescues, shelters
and charities with retailers to instill
stronger community ties and continued
funding opportunities for pet partners.
The last contest generated $500 for our
Pet Partner, 4 Paws For Ability. To date,
we have partnered with more than 22
pet rescues, shelters and charities across
the country, and counting. Specifically,
in about eight weeks since working with
4 Paws For Ability, the organization has
raised about $1,300 through Whisper Pet.
Our focus is to alleviate the burden of financial worry pet nonprofits face as they
strive to drive their mission of improving
and sustaining animal well-being and/or
finding pets their forever homes.
WONDERCIDE NATURAL PRODUCTS
Stephanie Boone, founder and CEO
Wondercide has made donations to:
• Neenah Animal Shelter
• Moolah U (We donated insect repellent
and other items to all the campers this
• Restoration Ranch (The organization
rescues horses via the Joyful Horse
Project and rehabilitates them; this is
the partnership with veterans who care
for the horses, the land and each other.)
• Luna’s Legacy donation to APA dog
• Austin Lost & Found Pets Event
• Out Youth Event donation
• Your Pet Wash event
• Donated dog treats to Sydney Leonard,
an amazing kid who sends care packages to military dogs overseas
• About 20 animal rescue and wellness or-
ganizations throughout the U.S.
Wondercide has donated time to:
• CASA of Central Texas
• Central Texas Food Bank
• Austin Animal Center
• Pflugerville Elementary School
• Colin’s Hope
• Meals on Wheels
• Girl’s Day at the University of Texas
• Barron Elementary (Field Day)
• Moolah U
WORLD’S BEST CAT LITTER
Sarah Raffelt, senior account manager
Most of us know that animal shelters
could use extra food and blankets for
their mostly volunteer-run programs,
but did you know that many shelters are
in great need of litter for their cats? Since
2010, World’s Best Cat Litter has dedicated
itself to donating litter to the shelters that
need it most, and it does so by empowering cat-loving fans to help make the donations happen—at no cost to them.
In 2017, World’s Best Cat Litter sought
a way to inject new energy into its GiveLitter program, and to further engage current and potential new customers with
the charitable initiative. To get cat lovers
everywhere engaged with GiveLitter, the
brand has partnered with five animal shelters around the U. S. and is asking consumers to vote online for their favorite shelter
partner to receive a donation from World’s
Best Cat Litter. There are four one-month
rounds of voting set for 2017. Each shelter must receive at least 5,000 votes to get
5,000 pounds of litter, and the shelter with
the most votes at the end of the month-long voting round wins an additional pot
of litter that increases with each round.
To spread its message to fans, each of
the five participating shelters and their
adoptable cats are regularly highlighted
on the World’s Best Cat Litter Facebook
and Twitter pages, as well as on the website, givelitter.com, and World’s Best Cat
By tapping into the amazing stories
that these shelters make happen every
day and helping make its fans a part of
it, World’s Best Cat Litter has generated
much excitement and positivity around
this campaign. Each participating shelter has exceeded its voting goal, and the
brand has donated 57,000 pounds of litter
already this year, closing in on donating
more than 600,000 pounds of litter since
Sarah Stone, director of marketing
Working in partnership with Dogs4Di-
abetics (D4D), a nonprofit organization
that trains medical-alert assistance dogs
to support insulin-dependent diabetics
living relentlessly awesome lives in safety, Worldwise Inc. is proud to announce
Employees from PALS, an animal rescue
near TropiClean’s headquarters, received
donations from TropiClean First Impressions, supplying TropiClean Pet Wipes to
use on adoptable pets.