Pet Product News International 35
“We need sensible and fair laws that use sustainable
and ethical practices. People at every level can
become involved, whether they’re manufacturers,
importers, wholesalers, retailers or consumers.”
—Pamela Morisse of Central Garden & Pet Co.
improve. The idea is to make aquariumkeeping
easier and yet still affordable, which will help keep
consumers engaged. People are busy, but they want
to enjoy aquariums in their homes and workplaces.
They don’t want it to be complicated, too time-consuming or too expensive.
as in many segments of the pet industry,
the aquatics segment has to stay on top of
developments in government legislation that
affects the trade. are there any specific legislative
issues that may affect that industry that you are
currently monitoring or concerned about?
CLevers: Lots of them. There are all sorts of bans being pushed all over the U.S.
KudLa: We’re keeping an eye on legislation in Hawaii
aimed at shutting down live fish collecting despite
overwhelming evidence of responsible collection
techniques and environmental protection. Also, we
are concerned about recent developments in India,
where new legislation, if enforced, will eliminate the
aquatic industry through the entire country.
These types of misguided legislation are almost
always the result of misinformation. PIJAC [the Pet
Industry Joint Advisory Council] and other trade
organizations work diligently to deliver the facts to
lawmakers. It’s an uphill battle, but one that we must
fight. We encourage anyone in the industry to support
PIJAC’s efforts and be proactive when faced with poor
legislation. The industry can’t afford apathy.
Lerose: There is always the threat of a ban on certain
species of marine fish and corals. This has been an
ongoing process that has been on the minds of most
retailers and hobbyists.
do you foresee the aquatics hobby growing,
remaining stagnant or declining in the next few
years? and what specific factors do you think will
determine the future of the aquatics segment?
CLevers: We remain optimistic that it will contin-
ue to grow. As the millennials come up and start
families, we see them being great potential aquar-
ists. Many of them have an affection for nature,
and keeping an aquarium to reduce the stress of
their daily life could be just what they are looking
for as they become parents. Given their firsthand
experience with electronic overload, what better
way to swing the pendulum the other way?
Isn’t all innovation really consumer driven? If
we are all focused on providing products that work
rather than offering some marketing marvel that
fizzles, and we work hard to help the consumer be
successful in the hobby, we’re all technically being
driven by their needs.
KudLa: I remain very optimistic that the aquatic
segment of the industry will continue to grow.
As witnessed by the popularity of public and private aquariums nationwide, people like fish. And
it’s never been easier to be a successful aquarium
Lerose: I truly believe that we will see growth in
the aquatic hobby over the next few years. Aquascaping and planted aquariums have been on the
incline. This is due to more choices of aquatic
plants and tissue culture species—also with the
introduction of aquarium kits with suitable aquatic plant needs and accessories.
MorIsse: The expectation is that the hobby will
grow in 2018 for similar reasons it grew the previous year. The number of products available, ease
of shopping in multiple channels as well as the
number of media channels available to communicate to pet consumers will feed growth. We need
to support the notion that a fish tank is a great
family pet or child’s first pet. And take it further
by always offering newer, better products and
rich content for consumers at all levels of experience to consume. The improvements in product
technology, as mentioned above, will also help
drive adoption and longevity in aquatics.
Events such as WPA’s Aquatic Experience
can help attract kids to the hobby.
Aquatop heaters are some of the best and most
affordable heaters on the market. Our Titanium Series
is high power, high capacity with in-line external
temperature control and easy to read LED display. The
titanium heating element is fully submersible and suitable
for both fresh and saltwater aquariums.
• EXTERNAL CONTROL
• FULLY SUBMERSIBLE
• LED DISPLAY
• HIGH CAPACITY: 35-180 Gal.
• HIGH POWER: 100-500W
• TITANIUM HEATING ELEMENT
• USE IN FRESH OR SALTWATER