HOLLYWOOD FEED BUYS RUCKER PET IN ATLANTA
Hollywood Feed recently acquired Atlanta-based Rucker Pet,
bringing Hollywood Feed’s Atlanta store count to 16 and its
nationwide store count to more than 80.
“We initially became interested in Rucker because they
are the premier family-owned pet retailer in the region,” said
Shawn McGhee, president of Hollywood Feed, which has
headquarters in Memphis, Tenn. “Once we got to know them,
we realized how much we are aligned in terms of philosophy,
All four of the Atlanta-area Rucker Pet stores are part of the acquisition, including the Hammond’s Crossing location at 3540 Keith Bridge Road, Cumming, GA; the
Kelly Mill store at 4335 Bethelview Road, Cumming, GA; the Laurel Springs store at 3245
Peachtree Parkway, Suwanee, GA; and the Windermere location at 2990 Buford Highway,
Hollywood Feed will offer positions to all Rucker Pet employees on staff. Hollywood Feed has
successfully integrated other brands into its “pack” via prior acquisitions including All About
Pets, Hollywood Petstar, Premium Pets, Bark ‘n Purr and Pawtique, said company officials.
“The recent trend of regional brands consolidating made the timing right for this latest acqui-
sition,” McGhee said. “A key component to our growth is strategic acquisition of like-minded
brands in pet-friendly markets—and Atlanta tops that list.”
Hollywood Feed is continuing its own growth in the Atlanta area with plans to open eight
new stores in the coming months. Once complete, the Atlanta-area Hollywood Feed store count
will be just under 25 stores after entering the market less than two years ago, officials added.
NEW SIZE FOR ZIWI AIR-DRIED RECIPE
In response to consumer requests, Ziwi is now
offering its Mackerel & Lamb Air-Dried Recipe for Dogs in an 8.8-pound ( 4 kilogram) bag.
The recipe, which features a blend of ome-ga-rich, whole blue mackerel and grass-fed
and finished New Zealand lamb, made its debut in early 2017.
As with all of the company’s Air-Dried
recipes, Ziwi’s Mackerel & Lamb boasts an
extremely high meat and organ content of 96
percent, with the inclusion of 3 percent New Zealand green-lipped mussel,
which provides natural glucosamine and chondroitin. The recipes are free
of rendered meats or meals, glycerin, grains, potatoes, peas, lentils and
Ziwi’s Air-Dried recipes are crafted in its family-owned kitchens in New
Zealand, using a gentle, twin-stage air-drying process to naturally preserve
the nutritional integrity of the raw ingredients. The result is a nutrient-dense,
complete and balanced diet with scoop-and-feed convenience.
“Pet owners interested in raw alternatives love that you don’t have to
refrigerate or rehydrate our food,” said Mary Helen Horn, president of
Ziwi USA in Overland Park, Kan. “We make feeding a whole-prey diet
so much easier.”
Mackerel & Lamb Air-Dried Recipe for Dogs is also available
in 1-pound (0.45 kilogram), 2.2-pound ( 1 kilogram) and 5.5-pound
( 2. 5 kilogram) sizes.
Ziwi plans to release its Mackerel & Lamb Air-Dried Recipe for
Cats, currently only available in a 14-ounce bag, in a larger bag size
soon, said company officials.
Spectrum Brands Pet of
Blacksburg, Va., has updated its TetraMin packaging. The new packaging updates the look of
the food so fish keepers
can make easier, more informed nutrition purchases for their pets. New information details the most
essential benefits the product delivers, and helps consumers
choose food that is appropriate for their fish based on mouth
type and where they feed.
TREAT DISPLAYS FROM
STELLA & CHEWY’S
Stella & Chewy’s of Oak
Creek, Wis., offers its Wild
Weenies and Raw Coated
Biscuits corrugated displays.
Both displays measure 64
inches high by 16 inches
wide by 10 inches deep, and
have a footprint of only 1. 1
The corrugated display merchandises up to 75
bags. The six products in the
Wild Weenies family include
Cage-Free Chicken Recipe,
The Raw Coated Biscuits display can accommodate 60 9-ounce
bags. The four products in the Raw Coated Biscuits family
include Cage-Free Chicken Recipe, Grass-Fed Beef Recipe,
Cage-Free Duck Recipe and Grass-Fed Lamb Recipe.
Made in the USA
Pumpkin is the
We Take The Guess Work
Out Of Good Nutrition!