NEW PRODUCTS
COMFORT AND FUNCTIONALITY RISE ABOVE THE REST
Since spring, the market has been flush with new pet training and behavior product releases,
with an emphasis on products designed to produce more controlled walks. Here’s a look at what
manufacturers have introduced in the category:
CLICKERS
Sandpoint, Idaho-based EzyDog launched its Command Clicker in two colors: red and black. It
incorporates a hands-free design to leave trainers with more mobility and offers a universal fit with
a silicone clasp designed to expand or contract to all finger sizes. It has an adjustable wrist lanyard.
LEASHES
The Company of Animals, which has U.S. headquarters in Davenport, Fla., added the Double Ended
Lead to its Walking Range line. The multifunction dog lead can be used eight ways, and features
three metal rings and two swivel snaps for users to position the lead any way they need.
Toronto-based Angel Pet Supplies launched a Genuine Leather Braided Tab Leash for dogs.
Made of top-grain Argentinean cowhide, the short leather leash features a solid brass ring within
the handle to attach necessities or secure the dog when entering or exiting a vehicle. It comes in
brown and black in a 0.75-inch width.
Blue- 9 Pet Products introduced Tab Leashes. Made in the USA, the lightweight leashes weigh
1 ounce and come in five colors. The Tab Leash can be used as a quick-grab handle on supervised
dogs, a mini leash to control and guide dogs through crowds, and as a tool to transition dogs to off-leash heeling and obedience, said officials for the Maquoketa, Iowa-based company.
NEW COLORS AND REDESIGNS
The Company of Animals redesigned its Halti Headcollars to improve stability and enhance their
non-pull effectiveness. Upgrades to the company’s Baskerville Ultra Muzzle include a new head-strap design with a resistance slider for improved comfort and stability and a new neck strap for
quicker fitting, according to company officials.
Clawguard in Charlotte, N.C., now offers its clear Protection Tape in new sizes: 8 inches by 18
inches and 8 inches by 24 inches. Made in the USA, the tape is designed to prevent damage from
pets’ scratching and is constructed for use on windowsills, weather stripping, furniture, glass and
more, company officials said.
Next spring, Knoxville, Tenn.-based Radio Systems Corp. will expand its PetSafe EasySport
harness line with a blaze orange version. The product features a strong top handle for quick control.
Gold Paw Series in Gresham, Ore., unveiled three striped pattern designs for its canine Walking
Collection, which includes tools that can offer extra control during walks, such as the Step-in Hybrid
Harness and a martingale collar.
BEHAVIOR
To protect the home from dog and cat claws, Clawguard introduced nearly invisible Furniture
Shields made of marine-grade vinyl and designed to affix to arm chairs, couches, ottomans,
baskets, love seats and more. Customers can choose from four sizes.
In the new year, Clawguard’s Floor Shield will be available to protect flooring from pet scratch
marks. Designed for durability, the crystal clear, nonslip floor shields are constructed to protect
wood, laminate, tile, bamboo, vinyl composition and linoleum, according to the manufacturer.
EzyDog’s
Command
Clicker
incorporates
a hands-free
design.
Gold Paw Series’
Step-in Hybrid Harness
offers extra control. The Company of Animals redesigned
its Halti Headcollars
to improve stability
and enhance non-pull
effectiveness.
Angel Pet Supplies offers
Genuine Leather Braided
Tab Leashes for dogs.
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INDUSTRY VOICES
How can retailers best market and boost sales of
training and behavior products for dogs and cats?
“January is National Train Your Dog Month and a great time to start
a New Year’s resolution to spend time teaching pets new tricks. Retailers can invite their customers to submit their training resolutions
for a chance to win a gift card to the store.”—REBECCA GADD, CEO
of Gold Paw Series in Gresham, Ore.
“A dominant pattern we see
with successful independent
retailers is their involvement in the community and
attention to customer needs.
Consumer advocacy is
key.”—BIANCA ROSSI, head
of marketing, Americas, for
The Company of Animals in
Davenport, Fla.
“First is the most understated—
service, service, service. Service is
everything. Social media is critical.
We don’t push sales on Facebook, but
we’ll talk about a product and show
it on a dog.”—JASONAST, ownerof
Just Dog People in Garner, N.C.
“We use our social media when we get a new
product in. We also ask
clients to share a photo
of their pet enjoying the
new toy for our social
media.”—KIM SYKES,
CPDT-KA, vice president
of K9 Manners & More in
Broken Arrow, Okla.
“Email marketing is huge. Include video
links for the visual people.”—JAMIE
POPPER, dog behavior expert and business development manager at Blue- 9 Pet
Products in Maquoketa, Iowa
Dick with Ace, Ruthie & Gaston
THE BEST NEW
TRAINING TOOL
ON THE MARKET
FOR DAYCARE
AND GROUP PLAY
Created by the owner of Purr’n Pooch Pet Resorts, Dick Palazzo,
the Pet Shield is a gentle training tool that can be used in pet resorts
to control daycare and group play. The soft design of the lightweight
shield helps you safely PROTECT, SEPARATE, AND DIRECT PETS.
The Pet Shield is used professionally in dog parks, shelters,
veterinarian hospitals, grooming salons and pet resorts all over
the country. It will decrease your medical injuries for staff and pets.
The Pet Shield is also a wonderful family friendly tool to have in the
household. This training tool helps control pets while teaching
corrective behaviors, such as no jumping.
Learn more at MADE IN
