The Pet Industry Distributors Association
(PIDA) named Celeste Powers, CAE, as its
new president. Powers officially took the
reins on Nov. 5 and succeeds Steve King,
who will depart PIDA in early January to
assume the role of CEO of the American
Pet Products Association (APPA).
Powers has been in nonprofit association management for 27 years, with nearly
20 years in executive director roles. Most
recently, she served as the executive di-
rector of Beacon, Networking for Life, a
professional networking association of
business leaders in the mid-Atlantic re-
gion. Prior to Beacon, Powers served for
12 years as executive director of the Inde-
pendent Lubricant Manufacturers Associ-
ation. She started her career working for
two association management companies
and was chief staff executive of three dis-
tributor associations.
“From my experience, I understand the
importance of wholesaler-distributors in
the supply chain and will continue to pro-
mote the value of strong partnerships with
suppliers and customers,” Powers said. “I
am also dedicated to continuing PIDA’s
active engagement with industry partners
such as APPA, PIJAC [Pet Industry Joint
Advisory Council] and WPA [World Pet
Association], as well
as the Pet Care Trust, the Pet Leadership
Council and HABRI [Human Animal
Bond Research Institute].”
Powers is an active member of the
American Society of Association Execu-
tives (ASAE) and was awarded ASAE’s
Certified Association Executive (CAE)
designation in 1999.
“I have known Celeste professionally for more than 25 years,”
King said. “She is an energetic
and talented leader and team
builder with an enthusiastic
approach to association management. PIDA will be in good
hands under her leadership.”
Pet Product News International November 2018
INDUSTRY NEWS
PIDA Names President
HOLISTIC HOUND TO
OFFER LOYALTY PROGRAM
AT INDEPENDENT
RETAILERS NATIONWIDE
Holistic Hound has finalized a
partnership with Astro Loyal-
ty to offer a custom loyalty pro-
gram at independent retailers
nationwide. Stores that sign up
to participate through Astro
Loyalty can offer their custom-
ers a frequent buyer program
through which they will re-
ceive one free Holistic Hound
product after the purchase of
any five of the brand’s phyto-
cannabinoid-rich (PCR) hemp
and mushroom supplements.
“We’re thrilled to partner
with Astro Loyalty to bring
our custom frequent buyer
program to independent retail-
ers across the country,” said
Heidi Hill, homeopath and
founder of Holistic Hound in
Berkeley, Calif. “The loyalty
program is seamless for cus-
tomers and stores alike, and
will be a valuable tool to en-
courage repeat purchases and
strengthen brand loyalty.”
With the Holistic Hound
loyalty program, customers
who purchase five of any Holistic Hound products will receive the sixth free (trial sizes
excluded). The free item is to
be equal to the least expensive
of the five items purchased.
Customers must complete
this promotion at one retail
location or chain (not online).
All purchases, including redemption, must occur within
24 months.
