Representatives from manufacturers reveal, in their own words, the countless ways—both hands-on and through
donations of product and money—that they help thousands of pets and people in need.
PAW forward it
AMERICAN PET NUTRITION
Ryan Wilson, director of sales and marketing
anibrands.com, mylittlewolf.com, elevatepet.com
Like many other manufacturers, we often
are engaged in local charitable activity
such as product donations to animal shel-
ters and/or rescues in our community. We
love to support our local area, but we also
wanted to find a way to support rescues
across the country. We attend multiple
pet-centric shows all over the U.S. to talk
to pet parents about our products. It is
fairly common practice at these shows for
brands to hand out free samples, but we
decided to ask for a $1 donation for a small
sample or $2 for three samples. All of the
donations collected were given to a local
rescue at that show. Through these efforts,
we have been able to raise thousands of
dollars and surprise multiple rescues
across the country with our donations.
We have plans to continue our programs
to support our local community and res-
cues across the country.
A.J. Dewey, chief design officer
It’s the beginning of the workweek—fresh
ARK NATURALS PRODUCTS FOR PETS
off the weekend glow—and it’s time to get
to work. Your Facebook feed is flooded
with those ever-so-funny, sleepy pictures
showing living things needing more cof-
fee, or pictures of cute puppies sleeping
in with a “just 5 more minutes” caption.
And do you know what we are tired of?
That! It’s time to make Mondays matter!
Let’s turn the week on its head and make
Mondays one of the most meaningful days
of the week! Could there be a better way
to do that than to give back to the very
animals that inspire our lives (so many of
them in need)? We don’t think so. Instead,
we “make Mondays matter.”
On select Mondays throughout the
year, we donate a big case of our best-sell-
ing products to an animal shelter or no-kill
rescue group that has been introduced to
us by our loyal customers. All they have
to do is simply introduce their favorite or-
ganization to us through the link on our
MMM page. We post the rescue or no-kill
shelter’s logo on our blog with a link to
their site. In addition, we post this infor-
mation on our Facebook page to really
drive our followers to their organization.
It is our favorite thing, because we believe
everyone deserves the time to play.
Susan Weiss, founder and CEO
We have donated cash to Puppies Behind
Bars and to Vet Dogs USA, and we have
donated cash and products to 70 charities
including pet rescues, pet shelters and
breed organizations. Since the company’s
founding in 1996, we have always been
committed to passing it forward.
Our philosophy is to help both charities with a national presence as well as
local groups throughout the USA. Two
well-known New York charities we are
committed to are Puppies Behind Bars and
Vet Dogs NY. Smaller groups throughout
the U.S. are supported as well. Additionally, due to Hurricane Harvey and the chaos
it has caused in Texas, today, as we speak,
we are reaching out to four groups to assist
them as best as we can.
Tim Fabits, vice president of sales
In April 2017, Barkworthies, a company
Most things that pet product manufacturers—and almost all companies—do is in
service of building their bottom
line. After all, expenses need to be
covered, payroll needs to be paid
and profits need to be generated.
However, few industries seem
to demonstrate the level of sheer
altruism seen in the pet industry.
That’s why every year, in our Paw
It Forward feature, we highlight the
charitable efforts put forth by pet
product companies across the nation.
These companies are in it for
much more than profit. Where they
see needs to be met, they step in
through donations of product or
money, and where they see the
opportunity to help animals and
people who could use a helping hand,
they extend theirs. In fact, so many
companies are doing amazing things
for charity that we have made Paw
It Forward into a two-part series this
year. This is the first installment; the
second will come in November.
So peruse the following pages
to find out exactly what your pet
product vendors are doing to make it
a better world for pets and people.
Heeding the Call