What do you believe started the holistic diet trend?
“I think it has to do with an increased interest in ingredients and where they come from. Dog owners are a lot
more aware of what ingredients are in their dog’s food.
They’re reading labels, and they really care about what
they’re seeing on them.”—AMANDACASPER, assistant
store manager for The Natural Dog Pet Food Market,
which has locations in North Carolina
“I think it can be dated back to recalls of food coming from China. That
was eye opening for a lot of dog owners who didn’t realize just how low
quality the food was—and what it could do to their animals. It scared
people into paying attention, and that has continued ever since.”
—MELISSA HOOVER, owner of Nature Dog in Omaha, Neb.
“This growth comes from a better understanding of how food
plays a key role in supporting overall health. As people, we’ve
become much more attuned to what we eat every day and how
our choices impact our well-being. As a result, we’ve started to
take those same learnings and apply them to our pets’ health.
Pet parents understand that natural diets can help keep their
pet healthy and happy, and the growth in the category reflects
that.”—CHANDA LEARY-COUTU, director of consumer experience for WellPet in Tewksbury, Mass.
COPA JUDAICA presents Chewish
Treats Sunday Brunch: Bagel, Lox
and Kosher Bone. The pale, tan
Bagel has a snowy white schmear
of cream cheese. Lox the Fish is a
colorful plush squeak toy with “Lox”
embroidered on one side. Dogs love
to mouth and carry the fish around
while enjoying its squeak. Dogs love
the squeaking of the Kosher Bone
too. All the toys are available in three
VetriScience Fast Balance GI Paste is a
fast-acting, easy-to-administer paste
that provides immediate GI support
for companion animals and is now
available in an easy-to-merchandise
peggable bag wrapper, making it
easier to merchandise the Dial-A-Serving Tube. The paste quickly
normalizes digestion that has been
upset by issues such as garbage
gut, nervous gut, food sensitivities
or stress, the company reports. It
contains mannan oligosaccharides
(MOS), probiotics, riboflavin (vitamin
B2) to support normal gut health and
pyridoxine hydrochloride (vitamin
B6) to support proper immune
MADE IN THE USA
©HEPC 2017 All Rights Reserved.
All the ingredients
for a healthy life.
We've freshened up the face of our original line for dogs,
but our commitment to providing food your customers can feel
confident about serving hasn’t changed. We're also supporting
our retail partners with a range of new merchandising aids, an
engaging social media program and a pet influencer campaign
that encourages product trial and brand loyalty.
To learn more about our holistic product line, contact your
Phillips Sales Representative or call 1-800-992-9738 today.