Both dog and cat owners seek to improve the quality of life for everyone in
the family when turning to training, behavior and anxiety products for pets.
KEEP CALM, AND SELL ON
Manufacturers have launched myriad behavior,
training and anxiety products for dogs and
cats this year.
Owners are more aware of anxiety in their
dogs and cats, and they want more calming
product options. Manufacturers are heeding
Pet Releaf in Littleton, Colo., introduced
Large Breed Edibites this year. Each treat
contains 3 milligrams of CBD, and the product
is recommended for the “generally healthy dog
and can help with things such as less severe
anxiety and arthritis,” said Chelsea Joyce, vice
president of sales.
Pet Releaf also launched its certified USDA
organic capsules this year. Each vegan organic
capsule contains 15 milligrams of full-spec-trum CBD hemp oil and is recommended for
medium- to large-breed dogs, the company
stated. The newest product, which was
launched at SuperZoo in Las Vegas in July, is a
10 pack of capsules.
“It’s a great trial size for customers at a
lower price point for our maximum strength
capsules,” Joyce added.
Two new product lines from Thunder Works
are designed to offer calming effects to dogs
and cats. ThunderEase is a line for cats and
dogs that mimics their calming pheromones
and comes in diffusers, sprays and collars. The
ThunderEssence line of essential oils provides
100 percent natural oils of lavender, chamomile and Egyptian geranium, said Phil Blizzard,
CEO of the Durham, N.C.-based company. The
oils come in drops and sprays.
Specifically for training and behavior,
Woofhoof introduced the Pocket Pouch, a slim,
washable pouch that comes in three colors.
“I am [also] designing a full-service treat
pouch this year that will incorporate all of the
bells and whistles while maintaining a slim,
simplistic design,” said Diane Rosell, owner of
the Columbia, Conn.-based company.
In January, EzyDog debuted its Luca Leash,
which can be used for behavior improvement
and training. It’s available in both a Standard
Version and a Lite Version for smaller dogs.
“Designed with durable climbing rope, the
leash can go from a standalone leash/collar,
to a Safe Checking collar and all the way to
a head-leading leash/collar in seconds,” said
Brady McClintick, vice president of operations
at the Sandpoint, Idaho-based company. “In
the next year—near spring 2018—you will
see a new and very innovative clicker training
product from us.”
At SuperZoo, New York-based A Pet with
Paws launched The Bentley. Available in Pecan
and Cobalt Blue colors, the stylish and feminine training pouch features an eco-friendly
design and functionality, said Ann Greenberg,
“I wanted to create a training bag that
would stand out in a fashionable way, while
keeping items organized and within easy
access for the handler,” she said.
Training through positive reinforcement is
increasingly popular with pet owners, insiders
said. In response, PetSafe introduced the
Treat&Train Remote Reward Dog Trainer, designed to train through positive reinforcement.
“The extendable target can be used with
or without the base, and the hand-held remote
operates from up to 100 feet away,” said Michelle Mullins, training and behavior education
manager for Knoxville, Tenn.-based PetSafe, a
brand of Radio Systems Corp.
NEW PRODUCTS BY SANDY CHEBAT
Pets are increasingly being elevated to full-fledged family member status with many being included in more family activities. As such, owners are seeking
behavior, training and anxiety products for their pets,
and often, they want instant results as well, according to
“They may not come out and say it, but what dog and
cat owners really want when they go shopping for such
a product is a quick fix,” said Larry Cobb, CEO of The
Company of Animals’ U.S. division in Davenport, Fla. The
company makes a variety of training and behavior-modifi-cation products such as toys and a barking cessation item.
Michelle Mullins, training and behavior education
manager for PetSafe, a brand of Radio Systems Corp. in
Knoxville, Tenn., agreed that consumers want clear and
“They want something that shows a tangible change
in behavior—the one magic thing that will make their dog
feel better,” she said, adding that multiple items are often
needed to address issues.
With a genuine desire for solutions that improve the
quality of life for everyone in the family, consumers “are
looking for the highest-quality products with full transparency from manufacturers,” said Chelsea Joyce, vice
president of sales for Littleton, Colo.-based Pet Releaf,
which produces CBD hemp oil products that, among other
things, may be used for calming.
“In our category specifically, pet owners are looking for
a multitude of things: hemp country of origin, extraction
methods, mixing agent, USDA organic certifications, and
third-party laboratory testing to show potency, efficacy
and that no residual solvents are present,” she added. “As
far as specific health needs, pain management and anxiety
issues are the top two categories for pet owners to seek
Brady McClintick, vice president of operations at Sand-
point, Idaho-based EzyDog—which plans to debut a click-
er training product next year—said he sees “demand for
humane, comfortable and easy-to-use products,” adding
that “multifunction is a big deal for a lot of people.”