73 October 2017 Pet Product News International EXOTICS MARKETPLACE
Providing a variety of toys, treats and chews, while
pointing out their desirable attributes, can meet
customer demands and increase sales.
BY SANDY CHEBAT
Today’s pet bird owners are often well informed about the animals in their care, so they want products they can trust, according to participants in the avian category. Thus, safety and natural
materials and ingredients rank high for customers.
“Safety in toys, and especially food items, is paramount,” said
Melanie Allen, avian product specialist at The Hagen Group in Man-
sfield, Mass. “Today’s pet bird owners want to know that the mate-
rial [used] is safe, of value and, for many, a functional purchase that
enriches their parrot’s life.”
John Lance, owner of A&E Cage Co. LLC in Burlington, N.J.,
agreed that bird owners are looking for safe products made with
“Customers also want toys, treats and chews that are made in the
USA and include healthy and natural ingredients,” he said.
Enrichment is important to owners as well, as, often, they want
to keep the bird entertained while they’re away working all day,
said Kimble Johnakin, owner of Sweet Feet & Beak in Clermont, Ga.
Gary Foster, manager of Adventures in Birds in Houston, said
his customers “want a good value for toys that can enrich the bird’s
environment and nutritious food and treat products that the bird
will actually eat.”
Customers also desire variety, said Terri Martin, owner of M&D
Bird Farm in Harbeson, Del.
“They are looking for variety and safety,” she said. “The typical
consumer is more concerned with the mental health of their bird
than with the price of the toy.”
The bottom line is that “when it comes to the bird category, spe-
cifically, pet owners are looking for all-natural toys and treats that
they feel good about giving to their birds,” said Michael Acerra,
digital marketing manager for Penn-Plax Inc. in Hauppauge, N. Y.
“People have shifted from viewing birds as not just pets, but as part of the
family. Families are more focused on bird safety, nutrition, health, natural habits
of chewing and foraging, and the overall well-being of their feathered friend.
Products are now being made with the bird in mind. People are learning new
ways to care for their birds and even have access to veterinarians that specialize in avian care.”—JOHN LANCE, owner of A&ECage Co. LLC in Burlington, N.J.
What are the most significant changes you are seeing in this category?
Lives of pet birds should
be as enriched as those
of their wild cousins.
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nutrition. Our innovative Vita-Bug® worms and crickets are packed
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when you’re ready to order, our Feederologists can help you find the
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improve the lives of pets – and the people who care for them.
Inspired by nature.
Improved by science.