What role do high-end marine
foods play in the local fish
store business model?
reCoMMeNd aNd dIsPlay
When it comes to displaying marine foods, pet specialty retailers
are equipping themselves with freezers as frozen offerings have
gained in popularity.
“We keep our marine foods in a large glass freezer right by the door
so that when customers walk in, they see the frozen food,” said Anis
Jamal, owner of That Aquarium Place in Spring, Texas.
Jamal uses the Reef Nutrition freezer display, which incorporates a
see-through door, he said.
While effectively using retail shelf space and freezer placement
is important, it’s not as vital as interacting with customers and
giving them advice on what to feed.
“As far as displaying [marine foods], it’s more about us recommending it,” said Arthus Frayler, lead manager of Aquatropics in
Other retailers echoed this sentiment, and in some cases, they
advocate going one step further—adding in-store feeding demonstra-
tions as a way to draw hobbyists in and emphasize retailer expertise.
“It’s more about making recommendations,” said Matthew Catanese, co-owner of California Reef Co. in Newark, Calif. “I get asked a
lot about what I feed. The stuff that I feed in-store definitely has higher
sales than the stuff that I don’t feed in-store.”
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styling with the aquarium’s
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