How a natural pet store in Ohio is keeping up
with a growing demand for raw foods.
CONTINUED ON PAGE 90
Pet Product News: What are the top-selling products
in your store right now?
Christine McCoy: Our raw category is growing
fast, with Northwest Naturals 25-pound
bulk boxes, Primal 6-pound patties, and
Steve’s Real Food bulk nuggets and patties.
Also Pet Releaf CBD Hemp Oil in 100-mil-
ligram and 300-milligram sizes, as well as
Kidney and Bladder and Colloidal Silver
products from Healthline Nutrition.
PPN: What are your favorite products right now?
CM: It has to be the products from Pet Releaf; their CBD oil products are giving our
pet owners amazing results.
PPN: What trends have you been keeping your eye on
CM: The ever-changing marketplace between
online and brick-and-mortar, and protecting
the pet specialty stores that got their prod-
ucts out in the marketplace in their infancy.
PPN: What business challenge are you currently in the
process of tackling?
CM: The business challenge that we are faced
with is adopting an online presence with our
product to compete with the demand for the
PPN: What business goal are you hoping to achieve this
CM: To keep us competitive, we would like
to offer home delivery to our customers in a
timely and economical way.
PPN: What is your best tip for connecting with
CM: Greet your customers when they arrive
and give them the attention that they deserve each time they visit. Treat your customers like the family that you love.
Christine McCoy, co-owner with her husband, Mark, of The Natural Pet Enrichment Center in North Royalton, Ohio
Years in business: 9
Type of business: brick-and-mortar
Special services: obedience training, education classes, raw-feeding seminars and pet
bereavement counseling sessions; titer and allergy testing will be offered soon
Christine McCoy, co-owner
of The Natural Pet Enrichment Center
has promoted two of
its staff members.
JENNIFER SKELLEY, who previously
served as associate director of communications and public relations, has
been promoted to director of communications and public relations. Skelley
has been with APPA for more than 12
years and oversees all communications
efforts including public relations, social
media and website content for the association, APPA’s Pets Add Life campaign
and Global Pet Expo.
Skelley plays an integral role
in developing and implementing
association-wide marketing commu-
nications plans that serve to promote
and advance APPA, its members and the
pet industry. She is a founding member
and serves on the steering committee
of APPA’s Professional
has been promoted
director of attendee
services to director
of attendee services. In her new role
at APPA, Rotberg will continue to
oversee all aspects of managing buyer
qualification, registration and growing
quality buyer attendance for Global Pet
Expo. Since 2006, her high standards
and impeccable work ethic have played
an important role in ensuring that at-
tendees at the show meet the specific
requirements to qualify to attend. Her
efforts to build and maintain alliances
with industry partners, as well as
assist with promotional outreach, have
contributed to the steady increase of
domestic and international buyer atten-
dance at Global Pet Expo, according to
To support its
growth, Health Ex-
tension Pet Care in
Deer Park, N. Y., has
hired TIM SEIBOLD
as the company’s
Southwest territory sales manager.
Seibold’s primary responsibilities
will be building and maintaining both
relationships and brand awareness
with Health Extension’s distributor and
retailers throughout the Southwest
Seibold previously worked in human
food sales with US Foods for 15 years,
and, prior to joining Health Extension,
he spent five years at Nature’s Variety,
where he held the position of territory
sales manager in the Southwest. His
accomplishments in the pet food indus-
try include Salesman of the Year with
Nature’s Variety in 2014.
has joined Kent Pet
Group as vice president of marketing.
Gordon joins Kent
Pet Group after a long
tenure with ACH Food Companies in the
Chicago metro area.
He brings strong skills in marketing
management with specific strengths
in brand innovation and evolution and
in working with sales to best integrate
brand and sales strategies. Gordon
also has strong experience in licensing,
leveraging cause marketing and building
Kent Pet Group, a subsidiary of Kent
Corp. in Muscatine, Iowa, develops,
produces and delivers research-proven,
innovative solutions for dog and cat cus-
tomers throughout the U.S. and select
named ERIN HAY
as the company’s national
Hay was most
recently the national sales representative
for Nordic Naturals’ pet division.
“Erin’s proven experience in the
pet nutraceutical space along with her
attention to detail, excellent communication skills and goal-oriented
perspective make her the perfect
leader for our growing sales force,”
said Julianna Carella, CEO and founder
of Treatibles in Oakland, Calif.