New Zealand’s Bounty
Sharon Durham, marketing communications manager for Ziwi, explains how
the company leverages the strengths of New Zealand’s heritage and farming
industry to bring premium-quality foods to pet store shelves.
Ziwi’s formulas get a boost from cold-washed
green tripe and New Zealand green-lipped mussel.
Pet Product News International October 2018
Tell us a bit about your product portfolio and what differentiates Ziwi from its
competitors, particularly as it relates to the company's use of ingredients.
Sharon Durham: Our limited-ingredient recipes are carefully crafted to mirror the whole-prey diet model dogs and cats require for optimum health. Our air-dried food and rewards contain 96 percent meat, including organs, bone and New Zealand green-lipped
mussel, and our canned recipes for dogs and cats contain 91 and 92 percent, respectively.
The majority of the protein in our recipes comes from meat. We don’t use rendered
meats or meals, grains, potatoes or other inexpensive fillers. In comparison to plant-based protein, meat provides a wider range of essential amino acids and other nutrients
that dogs and cats need, including taurine.
The inclusion of two powerhouse superfoods—cold-washed green tripe and New
Zealand green-lipped mussel (GLM)—also sets Ziwi Peak products apart from other
Cold-washed green tripe is an easily digested, nutrient-rich organ meat that happens
to be a fabulous natural palatant. All but one of our recipes contain at least 7 percent
species-specific tripe. The exception is our new Free-Range Chicken recipes: Chickens do
not produce tripe, it is only found in ruminating animals. Scalding, boiling and bleaching
tripe strips away its natural nutrients, so we choose to use only cold-washed green tripe.
Three percent New Zealand GLM is included in all of our dog and
cat food recipes, as well as in our Good Dog Rewards. GLM is proven to be an
exceptionally good natural source of glucosamine, chondroitin and omega fatty
acids. Our GLM are grown on ropes suspended in the clean, clear coastal waters of New
Zealand. Farmed mussels are considered to be one of the most sustainable and
environmentally friendly seafoods.
Ziwi uses green-lipped mussels farmed in New Zealand.