Pet Owners Turn to Pets Over Family for
Comfort, Survey Reveals
Nearly 40 percent of pet owners said the “person” they show the most love and attention
to in their household is their dog, according to a survey conducted by Wag!, an on-demand mobile dog walking app. Dogs ranked higher than kids ( 31 percent) and spouses
or significant others ( 23 percent).
Pet owners also take “therapy dog” to a whole new level with 44 percent of 2,000
respondents saying they are most likely to turn to their dog for comfort when they are
feeling sad or angry, compared to 34 percent who would instead turn to their spouse
or significant other.
Beyond emotionally leaning on pets, pet owners also said they express their love in a
variety of unusual ways.
Nearly one-third of
pet owners would consider expressing their
undying love for their dog with a tattoo, and 15 percent of pet owners said they already have one. Paw prints were the No. 1 tattoo choice ( 45 percent), with pet portraits
( 27 percent) and pet names ( 26 percent) nearly tying for second.
Birthday celebrations are a big deal, and most pet owners have extended the tradition to their dog, with 60 percent purchasing them a birthday gift, 88 percent feeding
them a special treat or meal
and nearly 25 percent throwing their dog a birthday party.
The survey also revealed
a new trend, “helicopter dog
parent,” based on the fact that
19 percent of respondents
have purchased technology to
check in on their pet throughout the day.
PET SOFTWARE CO. SECURES
BabelBark, a Newton, Mass.-based pet-related software
developer, completed its series A funding with $4.5 million, which was raised on the
heels of more than 300 percent
growth in the number of dogs
connected on the platform
since the beginning of 2018.
The $4.5 million represents an
increase to the original series A
funding target of $2.9 million.
BabelBark will use the additional funding to continue to
expand its reach and services
globally, invest in additional
marketing resources and recruit top talent.
The company recently expanded its mobile app and
software platform with the
inclusion of cat breeds as well
Launched in 2016, BabelBark connects pets with pet
care businesses—for example,
veterinary practices, trainers,
shelters, groomers, walkers,
pet sitters, boarding kennels
and more within the pet care
community—through a digital
platform with a mobile application. It offers seamless activity monitoring, connection to
primary care and emergency
veterinary services, medical records and medication reminders, regional/local pet service
providers and tailor-matched
products to prescriptively and
proactively help pet owners
monitor and manage their
pet’s unique needs.
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