PETSMART MAKES PROGRESS ON PLANS TO
IMPROVE GROOMING SERVICES
PetSmart has updated its comprehensive plan to provide pets with
an even safer and more enjoyable experience in its grooming salons.
Actions to improve the grooming experience, announced in February,
include the appointment of an independent review board, the launch
of nationwide Salon Open House events and the installation of digital
video cameras in PetSmart salon locations.
The independent review board is in the process of reviewing
PetSmart’s current grooming and training standards and will provide
an unbiased report of its findings in the fall, including recommendations
on any potential areas of improvement.
The review board includes leading veterinarians, accomplished master groomers, recognized industry experts and pet
behaviorists, and includes: Dr. William Bracken, DVM; Dr. Jon-Paul Carew, DVM; Crista Coppola, Ph.D. behaviorist, CAAB
(certified applied animal behaviorist); Nicole Kallish, certified
master groomer; Jamie Migdal, founder and CEO of FetchFind;
Jodi Murphy, certified master groomer; Todd Shelly, president
of Barkleigh Productions; and Dr. Valarie Tynes, DVM, DACVB,
In September, PetSmart hosted open houses for pet owners
and their pets in all 1,650 grooming salons. The nationwide
event allowed pet owners to meet their local groomers, discuss
their pets’ specific needs, tour all areas of the salon and have all
their questions answered, said PetSmart officials. It also included informative sessions with an overview of safety and training standards, grooming tips and procedures, and a review of
PetSmart’s recently enhanced assessments of pets brought in
for grooming, designed to ensure a safer grooming experience.
The final piece of PetSmart’s action plan is enhanced salon
monitoring in the form of salon cameras regularly monitored
and reviewed by the company internally, which will provide
reassurance to pet owners that their pets will receive the best
possible care from the highly skilled grooming staff, according
to company officials. Camera installation is currently under-way, and nearly 50 percent of PetSmart salons will have them
by November 2018. All remaining salons will receive cameras
by August 2019. Video will be used to assist in ongoing associate education, provide additional oversight and ensure that the
quality of service meets PetSmart’s strict standards.
“The progress made against our action plan reflects our deep
commitment to be the trusted partner to pet parents and pets,”
said Gregg Scanlon, senior vice president of store operations
and services for PetSmart, which has headquarters in Phoenix.
“We recognize the responsibility we have every time a pet parent chooses PetSmart, and the actions taken will help to provide
pet parents with the peace of mind knowing their pet is receiving the best possible care.”
PETCO PARTNERS WITH CANADIAN TIRE
Petco is expanding into the Canadian market through an exclusive partnership with Canada-based retailer Canadian Tire. The collaboration enables Canadian Tire to make Petco’s
assortment of food, treats, supplies and accessories available to pet owners in Canada, both
online and in stores.
“We believe our deep expertise in pet specialty, combined with Canadian Tire’s retail reach
in a thriving pet market, is a powerful combination that will drive future growth for both
brands,” said Rebecca Frechette, executive vice president and chief merchandising officer
at Petco, which has headquarters in San Diego.
In August, Canadian Tire added Petco’s WholeHearted brand of premium pet foods to
stores. Additional Petco products were added to Canadian Tire’s pet department in September.
“We know how important pets are to Canadian families, so we’re thrilled to bring Petco’s
offerings to Canadian Tire, where 65 percent of our customers are pet parents,” said Greg
Hicks, president of Canadian Tire Retail. “Petco’s legacy as a global leader in pet products
heightens the credibility of our suite of pet offerings, allowing us to strengthen an important
category and expand our marketplace.”
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