OUTWARD HOUND PURCHASES DOG TOY CO.
Outward Hound, a Centennial, Colo.-based portfolio
company of J. W. Childs Associates, has acquired Charming Pet, a dog toy manufacturer.
Founded by Nick and Christine Watts, Charming
Pet designs each toy, like its durable K9 Tuff Guard toy,
to appeal to dogs’ instinctual prey drive, said company
Both Nick and Christine will continue to work with
the Charming Pet brand and Outward Hound’s dog toy
“Since 2007, Charming Pet has created some of the
most innovative products in the pet space, and our new
partnership complements our current line with the goal
of building a dominant share in the dog toy category,”
said Kyle Hansen, Outward Hound’s “chief woof officer.”
Nick Watts said he and Christine are excited to
join Outward Hound.
“We’re looking forward to continuing the innovation
CANNABIS STRATEGIC ACQUIRES
while keeping the strong trade relationships and chan-
nel strategy that they have built,” Watts said. “We will
expand our diverse line of plush and tough dog toys for
our retail partners.”
This is the second acquisition for Outward Hound
since being acquired by J. W. Childs Associates in De-
ASHER HOUSE PET CBD BRAND
Cannabis Strategic Ventures has acquired the Asher
House Pet CBD brand from The Asher House. Under the terms of the brand acquisition agreement,
Los Angeles-based Cannabis Strategic Ventures will acquire controlling interest in the Asher House Pet CBD line,
a line of U.S.-hemp-derived cannabidiol (CBD) supplements for pets.
“Through the Asher House acquisition, Cannabis Strategic continues to expand its already diverse portfolio
of cannabis-focused brands and service offerings. At Cannabis Strategic, we believe that investing in people is as
important as investing in industry-leading products and technologies,” said Simon Yu, CEO of Cannabis Stra-
tegic. “Lee and Luke’s passion for pet adoption and pet wellness is one of the key ingredients to Asher House’s
national recognition. We welcome Lee Asher and Luke Barton, the founders of Asher House, to the family.”
The agreement between the companies calls for Asher House to continue promoting the Asher House CBD brand
nationwide, while Cannabis Strategic will provide the infrastructure to support enhanced marketing programs and
the expected increases in product sales. Asher and Barton have recently obtained significant press coverage for the
company’s marketing strategy, which involves traveling throughout the U.S. in their motorhome with their six
rescue dogs to promote pet adoption and the CBD product line.
“This company is our life calling and is about much more than simply profits. Our goal is to grow a healthy business while we promote pet health, safety and rescue,” said Asher, co-founder of The Asher House in Los Angeles.
“We have introduced our products to thousands of pet owners throughout the United States. This is an important
effort for us, and we are very happy to have Cannabis Strategic as a partner that shares our ethics and goals.”
PURELUXE ADDS DISTRIBUTOR
IN THE MIDWEST, INKS
Atlanta-based Pureluxe Pet Food
has hired Fairbury, Neb.-based
Lambert Vet Supply (LVS) to cover all its Midwest sales needs. LVS
also has offices in Belleville, Kan.,
and Neosho, Mo.
LVS was established in 1994
with a twofold mission: to pro-
vide pet owners with quality pet
supplies, pet medications and
veterinary supplies at competitive
prices, and to provide the best cus-
tomer care in the industry starting
with friendly, experienced sales-
people, according to company
Pureluxe Pet Food has also
begun international distribution
in Hong Kong, Indonesia, Singapore, Philippines, Taiwan, Japan,
Korea, Brunei, Trinidad, Nigeria
Made in America’s heart-
land, Pureluxe combines a
special blend of ethically sourced
and hand-selected micronutrients,
officials said. The food uses target-
ed, holistic nutrition to meet the
special needs of pets.
Pureluxe’s foods support the
body on a cellular level in order to
provide results represented by the
visible health of a pet’s eyes, skin,
nails, coat/fur and stool, according to company officials.
PURA NATURALS GAINS DISTRIBUTION IN NORWAY
Pura Naturals Pet has partnered with Hundeløkka AS, which will
distribute the company’s certified USDA organic and all-natural
pet products in Norway.
“This distribution partnership adds needed experience for pen-
etration in Norway to further build out our global distribution,”
said Brian Taus, senior vice president of sales, domestic and inter-
national, for the Ardsley, N. Y.-based company. “We have worked
hard to get this deal to come to fruition and are proud to have
Hundeløkka AS a part of our team.”
Pura Naturals Pet continues to expand beyond the U.S. with
its USA-made goods and targets the vertical markets of pet spe-
cialty retailers, groomers and veterinary, said company officials.
The company plans to add more distributors to its fast-growing
team as demand for its eco-friendly products has intensified in
2018 with the growth of organic pet wellness, officials added.
Jolly starts now!