PET CHARITY NEWS
OMEGA ONE CELEBRATES 20 YEARS
Omega One Premium Fish Foods of Painesville, Ohio, is introducing new label designs for all pelleted and flaked foods
this year as the company celebrates its 20th anniversary. The new designs are the result of an extensive research and
development process involving consumer and retailer surveys as well as cross-industry packaging studies. The new
look is fresh, modern, and colorful, and it focuses on Omega One’s most unique selling point: whole, fresh seafood
ingredients, according to company officials.
“We updated our packaging to better reflect the unique product inside, and to make it easier for hobbyists to find
the fish food they need. Plus, it was a great way to refresh and celebrate who we are after 20 years—an innovative
American brand putting family and quality first,” said COO Jim Randall.
Randall also reported that Omega One’s initial market research on the new designs has produced positive results,
predicting a sales lift for retailers. According to the research, 71 percent of consumers surveyed said they would be
more likely to purchase Omega One because of the new designs.
PETCUREAN DONATES FOOD TO HELP PETS
IMPACTED BY CALIFORNIA FIRES
Petcurean Pet Nutrition, a Chilliwack, British Columbia,
Canada-based manufacturer of high-quality, premium pet
food, has donated 3,000 pounds of pet food to Care Animal
Hospital, Tails of Rescue and ResQ Animal Coalition to
support the hundreds of dogs and cats affected by the Carr
Fire, which destroyed more than 229,000 acres and more
than 1,600 structures in Northern California since it ignited
on July 23. The fire burned until Aug. 30.
According to Shasta County sheriff Tom Besenko,
around 38,000 people were placed under evacuation orders
the week the fire broke out. In the haste to get to safety,
many pets were left behind. Knowing that food is scarce
and pets are in need, Petcurean donated the food with help
from one of its California distributors.
“Although the fire in the city of Redding and surround-
ing areas is absolutely devastating, we want worried pet
owners to gain some peace of mind knowing that their be-
loved pets are being cared for during this scary and stressful
time,” said Christine Mallier, public relations and commu-
nity relations manager at Petcurean. “Our hope is that this
small act of giving also provides comfort to the displaced
pets and helps lighten the load for the incredible shelters
that are acting as a safe haven, until these pets are reunited
with their families.”
Petcurean is committed to helping pets and pet owners
who are impacted by natural disasters and supporting the
animal rescue programs that work tirelessly to support an-
imals in need. In 2018, Petcurean made 163 donations, for
a total donation of nearly 32,000 pounds of food to-date.
TO 21 UNIVERSITIES
PetSmart Charities is donating more than half a
million dollars in total
to 21 of North America’s
veterinary colleges and
universities to fund new
grants and student ambassadorships. Through
this investment, PetSmart
Charities hopes to foster
career interest in the field
of shelter medicine and
empower veterinary students to promote and preserve the human-animal bond in local communities.
“Historically, there’s been a bit of a stigma within the veterinary community about working in a shelter
environment or low-cost clinic due to perceptions of poor work-life balance, limited advancement oppor-
tunities and inadequate compensation,” said Dr. Amanda Landis-Hanna, veterinarian and senior manager
of PetSmart Charities’ veterinary outreach program. “These are all misconceptions as these experiences
can be truly rewarding for a veterinarian. Through this investment, we hope to disprove this stigma and
encourage veterinary students to consider jump-starting their career in a shelter or low-cost clinic.”
Each institution will receive funding for up to four scholarships of $1,000 each to be awarded to one or
more veterinary students with an interest in studying the human-animal bond or shelter medicine. Partner
schools will also receive $5,000 earmarked to support a student-led research project, complete with an
additional $1,000 travel grant to present findings at a prominent animal welfare conference.
To help raise on-campus awareness about the scholarships and research grants made possible
by PetSmart Charities, each university can recruit an on-campus student ambassador. The ambassador
will represent PetSmart Charities’ mission on campus by engaging fellow students, faculty and the community in events like adoption fairs and pet food drives. Each
ambassador will receive an honorarium of $750 per semester and
will have access to funds they can use to host events or produce
marketing materials to inform and engage their fellow students
in attending upcoming events or applying for the new funding
opportunities available at their college or university.
Since 2015, PetSmart Charities has granted more than $6 million to leading veterinary colleges and universities to fund programs in the U.S. and Canada that provide students with hands-on experience providing emergency relief or performing vital
procedures such as spay/neuter surgeries in local communities.
PURINA MAKES DONATION TO HELP PEOPLE AND
PETS IMPACTED BY CALIFORNIA WILDFIRES
To aid in the relief efforts of the California wildfires, which burned
from July 23-Aug. 30, St. Louis-based Nestlé Purina PetCare donated $25,000 to GreaterGood.org to support the people and pets that
have been impacted. The funds will help support immediate rescue
efforts, purchase much-needed supplies, and fund rebuilding initiatives for individuals and communities affected by the fire, said
In 2017, Purina donated nearly $60,000 and more than 350,000
pounds of pet food and litter to support victims of natural disasters
across the U.S.
The Original No-Choke, No Pull, More Love Dog Harness. Since 2002
Take one for a Test Drive
Email ServiceDog@Walk YourDog WithLove.com
Of The Year
Walk YourDog WithLove.com
JUST GOT EASIER