6 Pet Tech Rising
Smart pet products and apps that connect
pet owners to services are becoming
increasingly popular, but questions remain
about the security and safety of new tech
products and how they will perform at retail.
32 Counter Points: The War on Legumes
33 Market Outlook:
Superpremium Pet Food’s Future Is Fresh
34 Inside Look: Ziwi USA
PET DEALER FOCUS
36 Something to Bark About
Pet Product News’ 2018-2019 Social Steward
Retailer of the Year winner offers a place
where pet owners can swap stories over a cup
of coffee or a bottle of doggie beer.
EDITORS’ CHOICE AWARDS
39 2018 Finalists
46 Contemporary Sells
LEDs with programmable lighting options
score big with hobbyists looking to customize
their aquarium environments.
50 Trading on Dietary Expertise
Fish food offerings aren’t as simple as they
once were, and customers are increasingly
interested in providing their fish with a
nutritionally balanced diet.
53 New Products
54 Livestock Lifeline
Live fish and coral sales are pivotal for
independent pet retailer success.
55 International Waters: Encouragement
with Strings Attached
56 Natural Appetite
Industry insiders attribute steady growth of
natural dog diets to novel ingredients, brand
differentiation and educated customers.
60 New Products
62 Supplemental Support
As dog owners gain a better understanding of
how supplements and essential oils help their
pets, demand for these products grows.
64 Shining a Spotlight on Safety
Offering reflective gear and light-up collars,
leashes and harnesses can help keep dogs and
their owners safe during outdoor adventures.
66 Solutions Sell
Success in the litter category hinges on
meeting a variety of consumer needs.
68 New Products
DOG & CAT MARKETPLACE
70 Keep Calm
Thanks to innovative manufacturers, owners
of anxious pets now have a bevy of soothing
products to choose from.
73 New Products
MADE IN THE USA MARKETPLACE
74 Serving the Country
Manufacturers champion the importance of
American-made products and explain why
giving back is important.
77 New Products
78 See Profits Fly High
Stocking up on bird treats and toys that
appeal to today’s bird owners can do
wonders for sales.
80 New Products
85 Retailer Profile: A Dog’s Delight
Gone to the Dogs focuses on fun, nutrition-packed products to keep pets entertained and
in good health.
86 Taking a Peek Behind the Curtain
Touring pet food manufacturers’ facilities
can reveal a lot about how transparent a
company really is with its retail partners and
8 Industry News
20 Big-Box News
22 Acquisition News
22 Distribution News
26 Pets in the News
27 Product News
28 Pet Charity News
COv ER & TAbLE OF CON TENTS: Shu T TERSTOCk