In addition to using displays to promote pet safety, industry insiders said that pet specialty retailers should talk to their customers
about how to keep their pets safe.
Kim McCohan, chief happiness officer for Bend Pet Express, which has two locations in Bend, Ore., said that each year the
stores host in-store winter safety seminars, which always include information on light-up and reflective items.
“We have an educational seminar each month with rotating topics, and these products fit perfectly into our winter safety talk,”
she said. “Likewise, our summer safety seminar also brings up reflective and light-up products since we tend to focus on camping.
These products help dog parents keep a close eye on their pets when taking them camping.”
Steven Triedman, “big dog” of Corky’s Reflective Wear in Cranston, R.I., said that oftentimes it’s a news story—or even a
personal close call—that drives people to seek out safety products. He added that sharing pedestrian accident statistics such as
those offered by the National Highway Traffic Safety Administration with customers can be powerful.
Retailers also should keep in mind that reflective wear isn’t just about keeping the pet safe—but about keeping one’s family
safe as well.
“When you or a family member are out walking the dog after dark, there is risk for you or your family member as well,” he said.
With that in mind, Corky’s Reflective Wear introduced its Reflective Wear Ladies Vest, which makes walking a dog in the dark a
safer experience for women.
Triedman said that retailers should talk to customers about these risks and educate them on solutions.
is not limited to
Ladies Vests to
THUNDERWORKS offers Thunder Wunders
Calming Chews. Thunderstorms, fireworks,
grooming, travel, veterinarian visits or other
stressful events don’t have to be a struggle
anymore with these easy-to-feed chews,
the company states. A unique combination
of thiamine and L-tryptophan helps reduce
stress and tension; added melatonin is a
natural sleep aid that promotes rest and
relaxation; and ginger supports sensitive
stomachs, which can be especially important
during travel. thunderworks.com
GOLD PAW SERIES offers Winter Paw,
a winter jacket. Machine washable
and Bluesign certified with a lofty
fleece interior, the exclusive stretchy,
water- and wind-proof fabric is nontoxic
and moves with the dog. Harness and
leash openings are included, and it
incorporates reflective webbing for the
belt, piping along the back and tabs at
the skirt to keep dogs visible at night.
Its easy-fitting design provides a perfect balance of coverage and freedom of
movement, with an extra-long, fitted collar to keep out drafts and moisture.
Wagz Explore Smart Collar from WAGZ is a high-tech dog wearable that
combines real-time data, geofencing and artificial intelligence to help owners
keep their pets on their property, off the couch, out of danger and eating more
healthfully. The HD video-enabled collar is the “central nervous system” of a
complete line of Wagz products that uses one simple app to deliver a completely
connected pet home. The collar communicates with the brand’s high-tech doors,
feeders, water dishes and treat dispensers to eliminate hundreds of worries
for pet owners. It features HD video streaming with bark alerts, robust activity
monitoring, precise GPS tracking, temperature alerts and more. wagz.com
HERO PET BRANDS
offers Buffalo Range
Jerky Kabobs and Jerky
Mini Bones. The chews
are made with only four
Whole strips of natural
buffalo rawhide are combined with whole cuts
of savory buffalo jerky,
plus a touch of natural
vegetable glycerin and
natural smoked flavor.
The chews have no added starches, meat fillers or dyes.
Jerky Kabobs come in 9-count and 18-count packs. Jerky
Mini Bones come in 10-count and 20-count packs.
KRUUSE offers the Buster Dental Rope. It is made of
durable double-braided rope that is perfect for throwing
and fetching games, but also for gently cleaning a
dog’s teeth. The toy comes in various sizes, and all are
available in either a green and blue color combination or
orange and yellow. kruuse.com
Wild Ginger Shampoo
& Shine Spray
Conditions, Moisturizes and
adds Shine for Dogs & Cats
and adds Shine
for Dogs & Cats
and adds Shine
for Dogs & Cats
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