How can retailers promote more litter sales?
“Framing the conversation as a check-in on feline family health and happiness is always good. Besides
straight functionality, litter is an indoor cat’s tie to nature. A litter that a cat loves can be calming for cats.
If there is stress around the litterbox such as when a cat isn’t using it, that’s hard on everyone. Mentioning
that cats love a certain litter and it keeps them happy and using the box is typically a very welcome comment.”—JosH WIeseNfeld, founder and CEO of Boxiecat in Santa Monica, Calif.
“We only carry clay alternatives at our store, so we don’t feel as though we’re competing with the grocery store. For that reason, when people come to us for litter, they’re
already in the mindset of wanting something different. Sometimes it’s because they have
a problem, but it may also just be that they’re willing to try something new. It definitely
helps that our customers have an open mind.”—BetHaNyloNtz, storemanagerfor The
Blue Dog Pet Shop in Lemoyne, Pa.
ECO-FRIENDLY, ODOR-ABSORBING AND
Kent Pet Group in Muscatine, Iowa, recently launched World’s Best
Cat Litter Advanced Picky Cat. The multiple-cat litter combines the
concentrated power of corn with a natural, plant-based ingredient that
safely attracts cats to the litterbox, said Jean Broders, senior brand
manager. The litter is ideal for newly adopted cats, kittens, seniors or
cats that don’t always go in the box.
St. Louis-based Nestlé Purina PetCare Co. has introduced Tidy Cats
Free & Clean Unscented Litter, which uses odor-absorbing, activated
charcoal technology and is free of scents and dyes. The activated
charcoal is made from coconut shells that have been treated with high-pressure heat and steam, which creates millions of tiny surface pores
that activate odor-absorbing abilities, said company officials.
Boxiecat in Santa Monica, Calif., now offers BoxiePro Deep Clean,
which eliminates 100 percent of bacteria in the litterbox so that cats are
not spreading germs around the home, according to the company.
Dr. Elsey’s Cat Products in Englewood, Colo., has debuted its Dr.
Elsey’s Clean Tracks, a low-tracking, hard-clumping, odor-eliminating
litter. It has a unique formulation of medium-grain clay that helps keep
litter in the box while controlling odor without added perfumes or
deodorants, said company officials.
Intersand of Boucherville, Quebec, Canada, recently relaunched
Ecolife, an eco-friendly clumping litter, with an improved formula.
Ecolife is made from a unique blend of wheat and corn, is 100 percent
natural and is a biodegradable alternative to clay litters, according to
Dr. Elsey’s Cat Products
now offers Dr. Elsey’s Clean
Tracks, a low-tracking litter.
Intersand recently relaunched
Ecolife, an eco-friendly
clumping litter, with an
World’s Best Cat
Picky Cat from Kent
Pet Group combines
power of corn with a
ingredient that safely
attracts cats to the
to the company.
DISPLAYS THAT SELL
The biggest challenge in selling cat litter is pulling sales away
from the grocery store, said Josh Wiesenfeld, founder and CEO
of Boxiecat in Santa Monica, Calif. Approximately 75 percent of
litter sales happen in grocery, making it vital that pet specialty
retailers find a way to differentiate themselves, Wiesenfeld
noted. But more than anything, consumers have to know a store
“One of the big things we hear from our retailers is that
customers are buying food in specialty but litter in grocery, so
we suggest merchandising litter in or near the food—where
it is front and center in the customer’s mind as they shop for
food,” Wiesenfeld said. “Endcaps and off-shelf displays can
mix litter and food.”
Jean Broders, senior brand manager for Muscatine, Iowa-
based Kent Pet Group, maker of World’s Best Cat Litter, said
that, in addition to product selection, factors such as education,
personal attention and services keep consumers shopping in
independent pet stores.
“Take advantage of product lines that are exclusive to the
channel and promote those products in-store, especially with
new customers,” she said. “Home deliveries are also an added
Some of the most effective litter displays are those that
enable consumers to experience the product first-hand—
“We can point out how many cats we have living in the store
and the fact that you can’t smell the litter,” Lontz said. “That’s
usually a great selling point.”
eeek! is a line of realistic
mice catnip cat toys.
Its fuzzy fur, catnip
and crinkle sounds are
irresistible to cats. The
mouse toys, sized from
small to super large, are
sure to capture any cat’s
attention. The variety
of textures feels good
on cats’ claws, and the
toys feature long tails
for swatting and batting.
Available styles are
House Mouse Helen with crinkle, Flat Mouse Frankie with crinkle, Wool Mouse
Willie with wool fabric, Big Mouse Bertha with crinkle and Super Mouse Sam with
Boxiecat recently introduced
BoxiePro Deep Clean, designed
to eliminate bacteria in the box.