Tevra Brands’ new
Vetality Triple Action
Calming Sniffer Soft
Chews contain a
on the outside for an
Pet Releaf’s Liposome
Hemp Oils line is the
first under its new
division, Pet Releaf
PROVIDE PRODUCT GUIDANCE
The nature of anxiety-relief products calls for customer education,
according to retailers that sell these products.
“We believe education is critical in this category, and that’s why
we have the manufacturers come out and do training days with our
employees,” said Danelle Aleman, manager of Cozy Pet Supplies in
Upland, Calif. “This is so they are well versed on the products and can
pass that knowledge on to our customers.”
Denise Strong, co-owner of Pawz On Main in Cottonwood, Ariz.,
spends as much time as is necessary to educate each customer on the
product they are considering.
“We provide them with
literature to take home with
them as well,” she said.
“When we first launched
Pet Releaf cannabidiol
(CBD) hemp oil several
years ago, we hosted an
Laura E. Haupt, owner of
Bark & Meow in Tarrytown,
N. Y., asks customers a lot
of questions so she can
understand the situation that
the animal is experiencing.
“I then make an
educated decision on
what to recommend,” she
said. “I feel it is important
to educate the customer
on how and why I am
recommending a product.”
Manufacturers are creating new products to satisfy the growing number of pet owners seeking
Cardinal Pet Care released its Remedy+Recovery Calming Lavender Mist and
Remedy+Recovery Calming Lavender Mist & Disk Kit at Global Pet Expo in Orlando, Fla., in
“Remedy+Recovery’s Calming Lavender Mist is a safe and gentle calming spray that
contains two botanical relaxing agents—lavender and valerian oil—both known for their natural
anxiety-relief properties,” said Tom Wien, director of marketing for the Azusa, Calif.-based
company. “The Remedy+Recovery Calming Lavender Mist & Disk Kit includes a 4-ounce bottle
of Calming Lavender Mist, along with a set of four adhesive-backed fabric disks, which easily
attach to flat surfaces. The kit makes it simple to turn any area, such as a pet bed or crate, into
a calming area.”
Pet Releaf recently released its first line of products under its new division, Pet Releaf
Professional, called Liposome Hemp Oils.
“Our certified USDA organic cannabidiol (CBD) hemp oil has had proven success in helping
with situational anxiety,” said Chelsea Gennings, vice president of business development and
special projects for the Littleton, Colo.-based company. “This brand-new oil technology gives
pet parents the convenience of administering our CBD hemp oil directly on their pet’s food
without losing any efficacy.”
Tevra Brands’ new USA-made Vetality Triple Action Calming Sniffer Soft Chews are designed
to help calm dogs during stressful situations.
“The product contains a patented pheromone on the outside for an immediate calming
response,” said Caryn Stichler, vice president of marketing for the Omaha, Neb.-based company.
“It can help reduce stress, which may cause inappropriate behaviors in dogs. It also contains
a calming blend of L-tryptophan, thiamine and niacin on the inside for longer-lasting calming
Under the Weather in South Burlington, Vt., released Calming Soft Chews for Cats at Global
Pet Expo this year, said president Kyla Sternlieb. The product was introduced for dogs last year.
“These targeted formulations are designed to promote relaxation and balanced behavior
during times of stress,” Sternlieb said. “Both contain L-theanine for relaxation and sleep, and
L-tryptophan, which is converted to serotonin once absorbed.”
In January, Max Well Pet debuted Calm & Happy, which is designed to help animals dealing
with new situations.
“It is a unique biotherapy formula developed to help calm animals exhibiting nervousness,
hyperactivity, discontentment, or those responding to environmental stress,” said Dr. Stuart H.
Garber, founder and developer of the Santa Fe, N.M.-based company.
Cardinal Pet Care’s
Mist is available
as a kit with four
Pets left home
alone for lengthy
Cats love sinks.
NestEgg Cat Lounge
Part of the Hauspanther Collection by Primetime Petz
PrimetimePetz_PPN_Oct2018.indd 1 9/7/18 2:23PM