TOY AND TREAT SELECTIONS THAT STIMULATE
Vitakraft Sun Seed’s most recent release is its Crazy Good Cookin’ line
of foods, which is available in five varieties.
“These are a supplementary part of the daily diet for hookbills,”
said Tim Norsen, national sales manager of the Bowling Green, Ohio-
based company. “They are cooked and served at room temperature
along with fresh vegetables and fruit. They are a fantastic way of
adding diversity and mental stimulation.”
Top’s Parrot Food has introduced four Birdie Bread Mixes in Cajun
Spice, Blueberry Burst, Peas and Carrots, and Mediterranean.
“These are cook-and-prepare treats perfect for the extra-nurturing
parrot parent,” said Mary Wyld, owner of Wyld’s Wingdom in Norfolk,
Va. “The demand for home-prepared treats is ever increasing.”
Dena Tucker, owner of Greenfeather Bird Supply in West Hartford,
Conn., said the company is committed to offering stores the finest-
quality creative designs that are eco-friendly, safe and cruelty free.
“Several new toys have been released, and a few have been
reinvented, and we’ll have more to come this year, too,” Tucker said.
“We have a new Wrapped series and Chain series, balsa themed and
A combination of cross merchandising and product rotation should
keep sales of bird toys and treats robust, industry insiders report.
At birdStuff in Orange, Calif., treats are bundled together on an
endcap that includes essentials such as cuttlebone.
“That way, customers just looking for essentials are more likely
to make an impulse purchase, while those specifically looking for
a treat don’t have to search all over the store,” said owner Donna
Tim Norsen, national sales manager for Vitakraft Sun Seed in
Bowling Green, Ohio, said treats must be merchandised with food.
“Consumers are most likely coming into the store for food and
will pass by treats unless they are in a clear line of sight and well
merchandised,” he said.
On the other hand, retailers may want to take a more segregated
approach to merchandising toys. Garrou said birdStuff displays toys
by bird size for convenience, and also has separate sections for
foraging toys and stainless steel toys, as these can be destinations.
“If we get down to one of an item and don’t plan to reorder,
we put it on 50 percent off, since the old rule that no one will buy
an ‘orphan’ item still applies,” Garrou said. “I see stores that are
understocked, displaying only one of many items, and I really think
this is impacting their sales.”
Mary Wyld, owner of Wyld’s Wingdom in Norfolk, Va., said retailers
need to keep a section in the store for new items so that customers
will gravitate to that area regularly.
“Keep those items rotated,” she said. “Remember that they
frequent your store because you show that you care about your bird
department. A stale selection of merchandise has very little appeal.”
Vitakraft Sun Seed’s Crazy Good
Cookin’ foods are designed to
be cooked and served at room
temperature along with fresh
vegetables and fruit.