What’s a good way to increase
sales of bird toys and treats?
“Promote. Treats are generally
“Provide multiple toys for the store companion animals. Cus-
high-margin items, and promotions
generate sales. Retailers need to
take the initiative and have treats on
continual promotion.”—TIM NORSEN,
national sales manager for Vitakraft Sun
Seed in Bowling Green, Ohio
“Determine what the natural behaviors of the individual bird are
to be able to suggest the toy he is most likely to love.”—DONNA
GARROU, owner of birdStuff in Orange, Calif.
tomers need to see their enjoyment and interest, but [this] also
shows how important toys are in their lives.”—DENA TUCKER,
owner of Greenfeather Bird Supply in West Hartford, Conn.
Toys and treats are repeat purchases, so it’s important for pet specialty retailers to build long-term, loyal customers,
according to industry insiders.
Donna Garrou, owner of birdStuff in Orange, Calif., said that there is never a shortcut for engaging with the
customer, which is why every time a new customer comes in, she asks what kind of bird they have.
“Everyone loves to tell you about their pet,” she said. “If they just come to the register with a toy, I ask what they
are feeding. This always gives me an opening to talk about diet, and treats, of course, are a component of that.”
Knowing what kind of bird an owner has and what they are feeding it gives her the background needed to make
product suggestions and helps establish a relationship with the customer.
As far as toys, she likes to ask what type of trouble the bird likes to get into, if given the chance. If the bird
chews up papers lying on the desk or tries to take a nibble of a wooden pencil, she points the customer toward
paper or wood toys, respectively.
Mary Wyld, owner of Wyld’s Wingdom in Norfolk, Va., said using social media as much as possible to engage a
retailer’s bird community is vital.
“Schedule a ‘cook’ date seminar in the store with specials to show how simple it is to prepare the new treats
and how the store birds perk up at the sight of the offering,” she said. “Vocalization and ‘eyeing’ will be occurring,
most likely, by the lucky recipients.”
WARE PET PRODUCTS offers its
Tabby Cat Hamster Hideout. Soft
and secure for small critters, the
product serves the rapidly growing
small-animal pet owner population.
The hideout is resistant to stains
and odors. warepet.com
CENTRAL GARDEN & PET
offers the Kaytee Critter Trail
Super Habitat. A habitat for
larger breeds of small animals
including Syrian hamsters,
the habitat offers 540 sq. in.
of living space, and the large
top access door allows both
hands to enter the habitat to
ensure safe removal of pets. kaytee.com
CENTRAL GARDEN & PET presents its Kaytee Critter Trail Wide
Open Door Fun-nel Tube. The
product measures 10 in. in length
and is easy to attach and clean. It
has a flip-open door for access to
GREENFEATHER BIRD SUPPLY presents Wrapped
Around Avian. The toy is loaded with balsa
wood, colorful donut beads, hardwood wheels,
corrugated board and not-sulfur-coated cornhusk
on paper rope. It offers birds from small/medium
to large beaks a tantalizing variety of appealing
textures for foraging, shredding and chewing
fun. The toy is composed of eco-friendly and
recyclable parts, as well as some compostable
parts. There is also a version available for small
WARE PET PRODUCTS offers
its Walk-In Chicken Coop.
The coop includes four nest
boxes and features preda-tor-resistant hardware for
added safety and security. It
accommodates a height of 5
ft. 5 in. warepet.com