COMPANY OF ANIMALS HONORED WITH
BRAND OF THE YEAR AWARD
The Company of Animals’ Halti Headcollar was recently honored by
The World Branding Awards.
The World Branding Awards are presented annually by the
World Branding Forum, which has headquarters in London. The
Halti brand was selected as an Animalis Edition finalist. The Animalis Edition is described by the presenters as the largest pet and
animal brands recognition forum in the world. Winners were determined on the basis of three criteria: financial valuation, public
online voting and market research.
“It is indeed an honor for us to receive this international award,”
said Dr. Roger Mugford, CEO and founder of The Company of Animals, which has U.S. headquarters in Davenport, Fla. “When I invented the Halti Headcollar to help improve the lives of people and pets,
my main focus was to create a product that simply helped make walking the dog a more enjoyable experience, for both pet and owner.”
WORLDWISE PARTNERS WITH GERMAN
PET PRODUCT MANUFACTURER
Worldwise Inc. has partnered with Incept Holdings, the maker of PatentoPet and OlviPet products. The partnership reinforces Worldwise’s
commitment to further expand the Sherpa brand
into the growing pet travel category as well as enter the treat category with an innovative approach
to health and wellness utilizing unique, proven
formulations, said company officials.
PatentoPet is a premium brand of training and
control devices that have been used in Europe for
nearly a decade. According to company officials,
the line is a perfect addition to the Sherpa travel
line, which was launched at SuperZoo in Las Vegas in July.
“As a trusted innovator in
the pet training, control device,
In addition to the technology of the PatentoPet
collection, OlviPet treats and nutritional supplements come with a commitment to 100 percent
natural formulations made with a proprietary
OlviPet olive oil and seed mix. The potent elixirs
contain omega- 3 and omega- 6 compounds.
SUPREME PETFOODS LAUNCHES MAGAZINE
FOCUSED ON SMALL ANIMALS
Supreme Petfoods has launched a magazine dedicated to small pet retailing. Small Pet Retailer magazine takes a look at some of the simple
steps retailers can take to help grow sales in the category.
Research shows that 27 percent of customers who own small pets
cannot buy the products they need at stores with no small-animal sections. There are 7 million small-pet-owning households, and 50 percent
of these also own cats and dogs. These valuable, multipet species shoppers become frustrated and spend less time in-store, resulting in lower
sales and store switching, said Supreme Petfoods officials.
Small Pet Retailer magazine hopes to help retailers overcome this
problem. The first issue features articles on what the future holds for
small pet retailing, advice on category management, with planogram
concepts, and ideas on how to create a simplified and frustration-free shopper experience.
The magazine features tips for helping retailers train its staff, as well as many other great ways to help
sell more small pet products in-store. It also provides a glimpse behind the scenes with insight into the
natural, locally sourced ingredients the Tucson, Ariz.-based company uses in its products, as well as an
interview with Supreme’s technical manager.
“This really is a first for Supreme and for the category,” said Claire Hamblion, marketing manager.
“We want to do everything we can to share our expertise so that we can help pet retailers everywhere
revamp their small pet categories. That is why, in the magazine, we are inviting customers to email us
a photograph of their current small pet section so that we can provide them with a free category audit.”
STRENGTHENS MAP POLICY
Kennelmaster Foods Inc., the New Smyrna Beach,
Fla.-based manufacturer of the premium one-in-gredient dog treat, Doggie Chicken Chips, has
strengthened its position on minimum advertised
pricing (MAP) policy and third-party vendors.
With the growing popularity of Doggie Chick-
en Chips, it became essential for the company to
notify its valued retailers that it will not permit
its products to be sold below MAP or in locations
that have not been authorized by Kennelmas-
ter Foods, including open-air markets and
third-party websites such as Etsy and eBay,
company officials stated. The company also
reassured its retailers that Amazon sales are by
Approved Amazon Sellers only and are being
closely monitored by an outside firm.
“Kennelmaster Foods has always been
GAMBOL PET GROUP LAUNCHES U.S. SUBSIDIARY
committed to protecting both the integrity of
our brand as well as our respected retailers,”
Following through with these principles is key
to supporting a fair marketplace for our retailers
Kennelmaster Foods reserves the right to ter-
minate the business relationship with anyone de-
termined to be in violation of its core pricing and
third-party seller policies. For specific MAP poli-
cy information, retailers are encouraged to contact
the company’s representatives.
Gambol Pet Group, based in Shandong Province, China, has
launched an American subsidiary, Gambol Pet USA. The Califor-nia-based corporation will produce made-in-the-USA pet treats
using U.S.-sourced natural ingredients. Gambol Pet Group is the
largest provider of private-label pet treats for Walmart in the U.S.
and Canada, according to company officials.
Gambol Pet USA is headquartered at a state-of-the-art production facility in Perris, Calif. The custom-designed 50,000-square-
foot facility has been awarded GFSI, BRC and organic certifications.
With a world-class facility and cutting-edge technology for food
processing, drying, extrusion and packaging, Gambol Pet USA
can assure brand marketers and retailers that products will be
produced with unparalleled quality, safety and production yield,
“Gambol Pet USA is an American company providing more
new jobs for U.S. workers,” said Richard Allen, COO. “Our mission
is to produce premium-quality pet treats that meet the market’s
demand for safe, nutritious, wholesome products that are made in
the USA with American-sourced ingredients.”
Earlier this year, U.S.-based global investment firm KKR made a
private-equity investment in Gambol Pet Group. The amount of the
investment, made through KKR’s China Growth Fund, was not dis-
closed. KKR is providing its expertise in food production systems
to bolster Gambol’s efforts in the areas of food safety and security.
“The goal of our partnership with KKR is to provide even greater pet nutrition solutions to customers around the world,” said
Qin Hua, chairman and CEO of Gambol Pet Group. “The launch
of Gambol Pet USA is a major milestone on the road to achieving