CEO and co-founder of Petnet. “The Pet-
SLEEPYPOD TESTS PET SEAT FOR SAFETY
net app helps owners determine prop-
er feeding portions for their pets; now,
SmartDelivery brings our users added
convenience and peace of mind knowing
they will always have a sufficient supply
of food for their dog or cat.”
The free Petnet app (iOS/Android)
calculates the recommended daily calo-
rie intake for pets based on details such
as age, weight, activity level, breed and
food type. In conjunction with the app,
the SmartFeeder and SmartBowl enable
owners to customize their pet’s feedings,
discover insights about their pet’s eating
habits and make intelligent decisions
about their pet’s health, company offi-
cials reported. With the SmartFeeder, pet
owners can also create a customized feed-
ing schedule for their dog or cat and rest
assured that meals are always delivered
on time—whether they’re home or not.
STANDARDS FOR CHILD RESTRAINT SYSTEMS
Sleepypod has crash-tested its new Clickit Terrain car safety harness for dogs using U.S. and Canadian safety standards for child
restraint systems with positive results, the company reported.
The safety harness is for dogs weighing 18 to 90 pounds.
Federal Motor Vehicle Safety Standard (FMVSS) No. 213 and
Canada Motor Vehicle Safety Standard (CMVSS) No. 213 are
analogous safety standards with speed, test bench and crash
pulse among the similarities. There are several small differences
to include belt and bench positioning.
NHTSA issues Federal Motor Vehicle Safety Standards in the
U.S., while Transport Canada is responsible for transportation
policies and programs in Canada.
“Sleepypod is the first pet product manufacturer to test its
pet seat belts at U.S. and Canadian safety standards for child
restraint systems with successful results,” said Michael Leung,
co-founder and lead product designer for the Pasadena, Ca-
lif.-based company. “In each test, the Clickit Terrain safety
harness kept the crash test dog from accelerating forward and
leaving the test bench while controlling rotation.”
The Clickit Terrain dog safety harness has also earned a Five
Star Crash Rating from Center for Pet Safety.
Center for Pet Safety’s Certification Program is the first formal crash test rating system for pet safety restraint products.
Manufacturer participation in the program is voluntary for the
purpose of obtaining independent evaluation. The test protocol,
which is a result of the 2013 Pet Safety Harness Crashworthi-ness Study conducted by Center for Pet Safety and sponsored
by Subaru of America, outlines a consistent test methodology
and evaluation program to ensure pet harnesses designed for
car use offer crash protection.
GRANDMA LUCY’S MAKES CHANGES TO INTERNET POLICIES
To show its support of independent pet retailers, Grandma Lucy’s
in Rancho Santa Margarita, Calif., is increasing its internet minimum
advertising pricing (IMAP) policy, in addition to implementing other
After listening to its retail partners and distributors, Grandma Lucy’s will increase its IMAP to be 5 percent more than its manufacturer
suggested retail price.
“We believe this will be the first step toward creating a competitive
marketplace for our brick-and-mortar partners,” said Breann Shook,
co-founder, in a statement to retailers.
In addition, the company has pledged that it will not participate in
subscribe-and-save or auto-ship programs.
“We feel this gives an unfair advantage over brick-and-mortar re-
tailers,” Shook said, adding that the company has never participated
in these programs before.
Grandma Lucy’s does not give dot-com any marketing dollars to
push its brand through their marketing channels. The company has
declined to be included in direct-to-consumer dot-com mailings and
will continue that practice, Shook said.
“In our changing retail environment, I believe both independent
pet and Grandma Lucy’s are focused on the same goal,” Shook said
in the statement. “It is determining the steps to reach the goal that will
“I will make myself available to share in as many discussions as
possible on how manufacturers and retailers can work together to
make this happen,” Shook added. “It is a big task that cannot be accomplished without the support of each other and working together.”
Eric and Breann Shook,
co-founders of Grandma Lucy’s
APPA AND YOU… ADVANCING THE PET INDUSTRY
March 21-23, 2018
Orange County Convention Center
APPA is the Leading International Trade
Association for Pet Product Manufacturers,
Importers, Manufacturers’ Reps and
Suppliers of Companion Animals.
BECOME AN APPA MEMBER
NOW TO RECEIVE SPECIALIZED
BENEFITS AND EXHIBIT AT
GLOBAL PET EXPO.
“APPA is a year round resource for up-to-date industry information, and Global Pet Expo is the most
ideal place to meet with buyers
and discuss business.
Mike Hegedus, West Paw Design ”
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