8 Industry News
10 Distribution News
63 Pet Industry Calendar
64 Advertising Index
6 Companies Pledge Allegiance to Independent Retailers
20 Show Recap: SuperZoo 2017
24 Market Outlook:
The Pet Market Future of Click Plus Brick
25 Business Builder:
The Most Misunderstood Expense in Business
Employee turnover can cut into profits; however, with some preparation,
retailers can avoid being impacted before problems arise.
PET DEALER FOCUS
26 Product Merchandiser Focus:
’Tis the Season to Shine
Retailers can turn their stores into a holiday destination with everything from
Christmas and Hanukkah toys to winter coats and snuggly beds.
29 Retailer of the Year
Pet Product News’ 2017-2018 Retailer of the Year, Mutts & Co., embraces
a singular goal: becoming the community’s leading pet wellness center,
seasoned with a personal touch.
DOG & CAT MARKETPLACE
32 Function and Fashion Further Sales
When it comes to collars, leashes and harnesses, dog and cat
owners seek style as well as proper function.
36 A Bountiful Assortment
Nutritional science, as well as consumer and feline preferences,
drive trends and variety in the cat food aisle
38 The Bottom Line of Litter
Staying on top of the latest trends in cat litter and litter
accessories—and effectively sharing this knowledge with
shoppers—is key to selling the category.
40 New Products
42 Little Treat, Big Reward
Pet owners seek out flavor-packed treats with wholesome ingredients.
46 Catering to Comfort
Aging is an inescapable evolution, and pet owners’ desire to see dogs live
well during their golden years is fueling demand for senior-specific products.
45 New Products
55 Brighten Up Lighting Sales
New fixtures continue to gain traction, but traditional offerings
still play a role in retailers’ strategies.
56 International Waters
Industry in Crisis
58 Odor Control and Safety Are Top Concerns
Industry insiders report that small-animal owners want safe, additive-free
bedding that effectively absorbs odors.
60 New Products
65 Retailer Profile: Stellar Selection
With cleanliness and fish health top of mind, Reef To Rift keeps customers
coming back for its service, supplies and livestock.
66 Chewing Out the Competition
A micro-independent retailer and WPA board member questions
manufacturers’ decision to pull product from e-commerce giant Chewy.com,
while asking for more viable suggestions on how to compete.
Cov ER ANd TAbl E of CoNTENTS: SHu T TERSToCk