Denny’s Pet World in Kirkland, Wash., displays its litter directly across from its cat food
so that cat owners can have an easier time finding what they need, said manager
Because litter is bulky, B&B Pet Stop, located in Mobile, Ala., displays it on its pallet
racks along with the cat food.
“Litter pans and scoops are on 8 feet at the end of a pallet rack, and overflow
litter pans are displayed within easy reach on risers above general cat supplies,” said
general manager Sally Adams Trufant.
Leslie Ellis, consumer communication manager for Healthy Pet in Ferndale, Wash.,
said featuring litter on an endcap with shelf talkers or mini litter trays can help encourage trial, especially for new or alternative litters such as the company’s Ökocat brand.
“Healthy Pet is currently offering an eye-catching quarter-pallet display,
which features an electric bike giveaway,” she said. “The display draws consumer
attention while allowing a secondary stocking location to drive interest and
Lisa Mak, vice president of marketing for Oil-Dri Corp. in Chicago, manufacturer
of Cat’s Pride, said retailers are having luck with customer engagement programs
such as social media contests, signing up frequent shoppers to loyalty programs and
“We’re having success with displays in retailers, on-pack coupons, hot price points
and integrated shopper marketing programs,” she said.
a raINbow of oPtIoNs
To take advantage of two of the biggest trends—hues to
match the home and bright colors—Moderna Products
has released a new set of litter accessories.
“We’ve recently launched four new colors after
studying the latest home décor fashion trends in the
market, since pets do have a sense of color and interior
design trends,” said Bruce J. Flantzer, North American
director of sales and marketing for Moderna Products in
Gaffney, S.C. “This led us to choose warm gray, hot pink,
lemon yellow and blueberry, and we are constantly and
Moderna’s new litter accessories include the TopCat,
a top-entry cat box, new ergonomic litter scoops and a
FlipCat selection, a litterbox that opens for easy cleaning.
“Our new ergonomic scoop sifts, and it is easy to
get to every part of the box with its unique shape,”
Recently, Cat’s Pride, made by Oil-Dri Corp. in Chicago,
updated its Cat’s Pride Fresh & Light Ultimate Care lightweight litter, promising at least 10 days of odor control,
strong clumping, and low dust and tracking.
what strategies or products have helped your cat litter sales?
“Vendors sometimes offer coupons for discounts, and that seems
to be enough to get people to try a new brand of litter. People aren’t as particular about their litter as they are with food, so deals
can go a long way.”—aNNa sPrague, manager at Northwest
Pets in Eagle, Idaho
worldwIse offers the
Petlinks hyperNip hide &
Play. The product provides
crinkly fun and independent
play. It features a hide nook,
and two HyperNip toys are
included. The toys contain a
blend of catnip and silvervine.
whIsPer Pet presents its
whisper Pet cat litter spray
and whisper Pet odor elimina-
tor spray. The products are made
with ODOGard, a globally patented
formula that immediately, complete-
ly and permanently transforms odor
molecules into nonodor molecules.
Odor Eliminator Spray eliminates
urine, feces, vomit, anal sac secretions, skunk spray, wet dog smell
and many other natural pet odors.
Owners can mix the Cat Litter Spray
with their normal litter. When a
cat uses the litterbox, the product
will bond with the cat’s urine, eliminating the smell before it happens. The sprays are
nontoxic, nonirritating and completely pet safe, the company reports. Every purchase
gives back to pet rescues, shelters and charities. The products are completely sourced
and made in the USA. whisperfresh.com
High protein kibble that naturally optimizes your cat’s appetite
and body mass through simple high quality ingredients.
90%+of Protein is Animal-Based
Chicken or Salmon Kibble
Plus 5 Canned Varieties