shoPPINg for seNIors
“People aren’t always putting two and two together,” DePaolo
said. “For instance, when starting out with a puppy, everyone is look-
ing for puppy-specific foods, but I don’t think everyone understands
that there are products and formulas specific to the senior dog. That’s
where education comes in—if a customer is asking for a supplement,
When it comes to product recommendations for aging dogs,
consumers often turn to their pet retailer for solutions, said Roberta
MacDowell, president of Snappy Snoozers in Loxahatchee, Fla.
“It is critical that pet retailers be knowledgeable regarding what’s
new and innovative in the pet product market,” MacDowell said.
I’ll talk to them about a senior-blend food formula as well.”
Manufacturers also bear responsibility in offering education to
retailers and consumers, said Susan Weiss, CEO and founder of Ark
Pet owners also need to understand how their pets’ nutritional
needs change as they age.
Naturals Products for Pets in Naples, Fla.
“It’s not enough to ask retailers to place products in their stores;
it’s up to the manufacturer to ensure employees, retailers and pet
parents are able to determine the correct product for a particular
situation,” Weiss said.
“Much like aging humans, elderly dogs are not as active as they
once were and need fewer calories to maintain a healthy weight and
energy level,” said Matthew Golladay, president of Blackwood Pet
In order to provide guidance in food preferences for the
senior dog, Golladay recommends retailers first ascertain what
is important to the consumer regarding their older dog’s needs,
taking into consideration the age of the dog, activity level and
special dietary considerations.
aNgel Pet suPPlIes presents its reflective Collar for dogs. Made of
top-grain leather and stainless steel hardware, the collar features a large
reflective strip that’s set within channeled leather for safety and a layer of
padded leather to keep dogs comfortable. Available in black and offered in
seven sizes, the collar does not require batteries. angelpetsupplies.com
Food, a brand of BrightPet Nutrition Group in Lisbon, Ohio.
Along these lines, an understanding of proper product use is critical to pet safety, and both retailers and pet owners should read and
understand manufacturer-provided instructions and care information,
said John Sandiford, CEO of Gen7Pets in Elverson, Pa.
At Hay Connection in Norco, Calif., customer service associate Michelle Laning noted the importance of employee education in assisting
pet owners in selecting supplements for an aging dog.
“Dog owners want to keep their pet limber and comfortable for
as long as possible,” she said. “We want to be prepared to help them
find a solution.”
Because customers might not always be aware of the
availability of products targeted to the senior dog, education and
inquiry are important, said Anna DePaolo, owner of Dollys Pet
Shoppe in Sandy, Ore.
Tick Removal Tool
for big and little ticks
aniBoneNanza toy can be
easily filled with a dog’s
favorite kibble or small
treat for extra puzzling
play. Unlike most kibble
dispensers from which
a treat can spill out of
an open hole, the dental
rope wraps around the
hole in the middle of
the rubber bone to
prevent treats from
coming out too quickly.
While the dog works
around the puzzling
rope, the dental rope
also helps stimulate
and clean the dog’s
PooChIe-Pets’ pet bells easily
HOOK - TWIST - LIFT
affix to a pet’s collar, leash or
harness, signaling any person or
animal nearby. Made to resemble
a small cowbell, each comes com-
plete with a Velcro-style strap.
Available in small and large, the
USA-made, lead-free metal bells
have a protective, water-resistant,
white enamel coating to prevent
them from rusting in inclement
Soft Recovery Collar
hyPer Pet presents tri Point and urchin dog toys, part of the Petlogix tweets product line. The durable, long-lasting toys feature an
enticing “squawk” noise and include a Chicken flavor core, attracting
dogs to play even more. The toys are available in two sizes: small and
w/ SMART Merchandising