56 Pet Product News International
Industry in Crisis
Legislation based on unsubstantiated claims poses an
unprecedented threat to the Indian ornamental aquatic sector.
BY JOHN DAWES
Some readers will, no doubt, remember the days when it was widely claimed that it was impossible to grow plants in freshwater aquaria serviced by an undergravel filter. This myth was
repeated so often, via so many media, and over such
a long period of time, that it became accepted as a
fact by countless aquarists and members of the ornamental aquatic industry worldwide. It is a perfect
example of something that is incorrect but became
accepted as truth through sheer volume of repetition over time.
Now, take the following statements:
• “If there is one trade in India which is complete-
ly illegal, unregulated, and unlooked at by gov-
ernment and wildlife activists, it is the aquarium
trade. Millions of fish are caught and put into
small glass prisons every year, where they die
within a few weeks.”
• “If watching these poor animals struggle for space
and swim endlessly to and fro in two feet of space
is relaxing, then you have to be as mentally disturbed as the fish probably are. In a mammal, this
endless repetitive swimming would be analyzed
as stress behavior. But who cares about fish?”
• “Where do colored fish come from? No one in the
trade will tell you, or they will give you vague
replies like they have been bred in Kolkata or
Mumbai. But clownfish, for instance, the demand
for which shot up after the cartoon Disney film
‘Finding Nemo,’ cannot be bred. They come from
coral reefs, and they are long-distance swimmers.
How can brick-and-mortar retailers best compete in the lighting segment?
SET A PRIME EXAMPLE
Showing off lighting options on attractive display aquariums
in-store is the best way to draw customers’ attention and
help drive sales.
“I definitely made a point to have different displays
with different lights,” said Douglas Yaxley, manager of Fishy
Business in Longwood, Fla. “We don’t want anything being
redundant in here as far as lighting goes. We want everything
to be different. That way, we can show [customers] the
At the Exotic Aquarium in Sacramento, Calif., there are 13
display tanks of various sizes located in-store, said Abraham
Jimenez, an associate at the company.
“We have little nano tanks,” he said. “The smallest one is
a 5.5-gallon glow tank; people are really into those right now.
Pretty much every display we have has a different light on it
that’s still functioning for that specific system.”
This helps customers see what different lights are capable
of, and it makes it easier to talk about what they’ll need to
support different types of aquarium livestock, Jimenez noted.
The best advice is to have fixtures over every aquarium
in the store, said Michael Elliott, co-owner of Aquatic Life in
South El Monte, Calif.
“Even having a fixture over a dry tank will help sell the
fixture,” he said. “With everyone carrying a smartphone, it’s
easy for store employees to quickly turn a fixture on or off and
demonstrate [its function] to make the sale.”
A UV Sterilizer helps eliminate unwanted algae blooms,
keeping aquarium water crystal clear and aids in the
health of your aquatic creatures by eradicating free-floating bacteria.
The SP UV filter uses a submersible top-mounted pump
to draw water past its high output and compact UV Bulb.
The UV Bulb is encapsulated in a unique quartz sleeve
and the SP13UV includes two replaceable carbon filter
waste before water passes over the U.V. Bulb.
SAFE & EFFECTIVE
SP UV Series
UV FEATURES & BENEFITS
• Aids in Algae Control
• Eradicates Free Floating Bacteria
• Models For Any Size Aquarium
• Safe For All Aquatic Life & Aquariums