STORES SHOW STEADY DEMAND
Most independent pet stores reported dedicating about 10 percent of
their location to small animal products, and bedding accounts for up
to one-third of that area. For example, Lora Sturm, operations manager
for PetSaver Healthy Pet Superstore in Rochester, N. Y., said that in their
three locations, they carry one brand of aspen, one brand of cedar, one
of pine and one option for paper bedding.
According to Kari Angle, manager of Nature’s Pet Salem in Salem,
Ore., the trend toward eco-friendly soft bedding reduced the store’s
need to carry many options. Despite limited bedding offerings, she said
sales are up.
“We take the time to talk to each customer and learn about their
needs, and then we can make an add-on sale by providing options with
easy-to-understand benefits,” Angle said.
Her recommendation for boosting bedding sales?
“Talk to your customers, find out what they are using and educate
PetSaver’s sales in this category remain steady, which Sturm
attributed to a strong partnership with her manufacturer along with
featuring the items in her store flier.
“Our target customer is the female shopper looking for deals,” she
said. “We have done sales on hay, bedding and the food, and that is a
major reason our sales are consistent.”
Additionally, Sturm recommended good signage.
“Signs sell,” she said. “The average customer does not want to ask
questions, so signs are very important to grab the attention of those
The need for bedding remains consistent, Angle said. Her bedding
sales are fairly static, and she finds that talking to customers when they
purchase a new animal and asking if they have everything the animal
needs, such as bedding, provides an ideal opportunity to educate the
customer and boost sales of these products.
HIGGINS PREMIUM PET
FOODS’ Vita Garden is made
with the company’s proprietary
Fiber-Biotic pellets, which are
scientifically formulated with a
multifiber, nutritionally balanced
approach for pets’ optimal
health. Fiber-Biotic pellets blend
multiple, natural fiber sources beneficial to herbivores to support overall health, digestion and firmer stools. Vita Garden contains
hemicellulose extract, a natural soluble fiber that also is a prebiotic source to support nutrient absorption and the immune sys-
tem. The product is free of artificial flavors, colors and preservatives, and it is enriched with protected probiotics and plant-based
DHA omega- 3 fatty acids to support immunity. It is available in blends for guinea pigs, adult rabbits, junior rabbits, hamsters/gerbils
and rats/mice. higginspremium.com
SUPPLY’S Nubbie Tube
Totem is designed for
both large and jumbo
beaks plus guinea pigs
and rabbits. The product
is built on a 5.25-in.
Nubbie Tube center and
has two thick paper rope
arms, 12 sustainably
grown hardwood disks
printed images, 12 hard-
wood 1-in.-thick wheels, four organic applewood chunks and/or sustainable
grapevine, and a GFBS green link closed with a colorful jumbo bead for
hanging. A larger version is available: the Block Totem with a 5-in. maple
center. The product is handmade in the USA. greenfeatherbirdsupply.com
POLLY’S PET PRODUCTS
offers its Polly’s Cayenne
Pepper Perch. All birds love
hot peppers, and the cayenne
is one of the hottest edible
peppers. Cayenne pepper
is known to help digestion,
boosts the immune system
and relieves joint pain, the
manufacturer states. It also
prevents blood clots, improves
blood circulation, boosts
metabolism and has antifungal properties, the company reports. The perch is
a good source of calcium as well. pollyspetproducts.com
At Timberline, we’ve spent decades perfecting the science of reptile
nutrition. Our innovative Vita-Bug® worms and crickets are packed
with vitamins and nutrients without the need for additives. And
when you’re ready to order, our Feederologists can help you find the
perfect live foods to balance any pet’s diet. It’s just another way we
improve the lives of pets – and the people who care for them.
Inspired by nature.
Improved by science.