Petco has launched PetCoach, a new brick-and-mortar store concept that combines a suite of personalized pet services, products
and experiences to address total pet health and wellness. The first PetCoach location has debuted in San Marcos, Calif.
“Pet parents tell us they want expert advice they can trust and easy, seamless access to everything they need to take the best
possible care of the pets they love,” said Petco CEO Ron Coughlin, who took the helm on June 18. “With PetCoach, we’re rein-
venting the idea of a traditional ‘pet store’ by providing complete care experiences—from grooming, training and day care to
full-service veterinary care—that simply can’t be delivered by mail or by a mass retailer.”
The new model brings Petco’s previously online-only, veterinary-led PetCoach platform to life in a retail setting, enhanced
by digital and mobile tools, so pet owners have 24/7 access to the support they need, whenever and wherever they need it, said
Petco officials. On-site services include grooming, training, vet-
erinary care, nutrition consultations, day care, self-wash, mobile
veterinary house calls and dog walking, all in one place. The store
design highlights the experiences offered, with clear visibility into
each service area and casual gathering spaces for personal interac-
tions and educational events.
Digitally, pet owners can create custom pet profiles; book in-store service appointments and get tailored reminders; access immediate professional pet health advice from licensed veterinarians; order from a veterinarian-vetted selection of pet food and
supplies; and search an extensive library of content relevant to
their pet, including their own health and vaccination records, service history and more.
An integrated team of highly trained “pet coaches” works together to get to know every pet and help pet owners—whether
they’re online or in-store—make the best choices for them, the
company said. Every service and product PetCoach offers, including a limited selection of top natural pet nutrition brands, has been
hand-selected and approved by licensed veterinarians, company
“The new PetCoach location serves as an innovation lab where
we can test and learn more about what pet parents want and need
to live their best lives with their pets,” said Brock Weatheru, executive vice president of strategic innovation and digital experience
at Petco, which has headquarters in San Diego. “The concept allows us to continue creating new, differentiated and personalized
pet care experiences, all backed by our extensive veterinary expertise and support.”
Petco Launches Pilot Multiservice Store Concept
OUTWARD HOUND PURCHASES TREAT CO.
Outward Hound, a Centennial, Colo.-based portfolio company of
J. W. Childs Associates, has acquired Wholesome Pride.
Wholesome Pride creates 100 percent all-natural limited-ingredient pet treats with zero additives. Company founder Chase
Peterson will stay on board as vice president of Wholesome Pride,
managing the newly formed treat division with Outward Hound,
and providing all the resources and capital necessary to grow the
treat category and regularly introduce new products.
“Wholesome Pride has created limited-ingredient and 100 per-
cent natural products in the treat category with huge potential to
scale into new distribution channels,” said Kyle Hansen, Outward
Hound’s chief woof officer. “Chase has done a phenomenal job
building Wholesome Pride into a successful brand, and we’re all
looking forward to working together.”
This is the first acquisition for Outward Hound since being ac-
quired by J. W. Childs Associates in December 2017.
IT’S A REAL
The 2017-2018 APPA
National Pet Owners Survey
• Learn about the current pet population, pet owner
demographics and their purchasing habits
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• Assess long-term and emerging trends, and identify
• Study Internet usage and online shopping activity
• Determine new product launches and expand your
current product lines
• Identify personality profiles of pet owners, including
lifestyle, leisure and media preferences that directly
affect the purchase of pet products
• Learn about the emotional connection people have
with their pets
• Develop your marketing strategy
TRUSTED PET INDUSTRY DATA FOR
SMART BUSINESS DECISIONS
“The APPA National Pet Owners
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Mike Bachman, RPM/Drymate
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