perZoo’s printed Pocket Guide, available on the show
floor, for a map and exhibitor listings. Vasone said that
retailers should plan to see vendors that will help them
expand or improve their in-store grooming section.
BRUSH UP ON TRENDS
Innovation is key in the grooming products arena.
Manufacturers are constantly making improvements
to their product lines and continue to release new items
that enable retailers to offer their customers top-notch
“The trend these days is all about products that are
better and better—products that are constantly evolv-
ing and improving,” Campanella said. “Pet parents
want more human appeal or humanlike qualities in
their pets’ grooming products. For example, they want
the freshest shampoos that are similar to products they
use on themselves.”
With continual product innovation, having a better
understanding about the products in the marketplace is
important. It also allows retailers to educate their cus-
tomers, which is incredibly important when it comes to
the grooming category, said Danielle Gallo, marketing
product manager at Andis (booth 471), which has been
exhibiting at SuperZoo for more than a decade.
“Proper education is key to getting the most out of
your grooming tools and the grooming category,” she
said. “As a brand, we recognize there isn’t a one-size-
fits-all rule for grooming and have prioritized making
educational opportunities available to consumers and
end users of all levels at tradeshows.”
Andis is introducing several products at the show
including the Fine-Tooth Deshedding Rake, Pro-Ani-
mal EBC and EBC II Clippers, and the Artistic Groom-
ing Trimmer. The latter is a response to the creative
grooming trend in which pets of all kinds get trims in
creative patterns and designs. The Artistic Grooming
Trimmer makes creating crisp lines and designs easy
with its close-cutting T-blade and sleek maneuverable
design for greater control and accuracy, Gallo said.
Andis also recently expanded its line of Excel
5-Speed Detachable Blade Clippers with two new colors—fuchsia and burgundy.
ConairPRO Pet, which has been exhibiting at Super-
Zoo for more than a decade, is showing its new Pet-It-
Deshedder at its booth. It will be available in two sizes
for small/medium-size or large pets. The four-direc-
tional pivoting head makes de-shedding comfortable
and effective for all pets, Vasone said.
Swees America Inc. (booth 1067) in New York is
exhibiting at SuperZoo for the first time this year
and is highlighting its new deshedding tool as well
as a few accessories at its booth. The company’s Eazee deshedding tool features a composite comb with
smooth, rounded teeth. As a result, it is safer, gentler
and easier to use than other tools on the market, company officials said.
John Paul Pet is introducing Lavender Mint Shampoo and Lavender Mint Detangling Spray.
“The Lavender Mint comes directly from the very
popular Lavender Mint product for humans from the
Paul Mitchell line,” Dial said. “Pets benefit from the
properties of lavender, mint and tea tree, which are pH
balanced for pets’ skin and coat.”
Best Shot Pet Products is unveiling new holiday
scents, which are part of the company’s holiday facial
and body wash lines.
“I think companies today are always looking for
ways to stay fresh, whether that is with new innovations, better packaging or just better quality,” Campanella said. “SuperZoo is the perfect opportunity for
retailers to stay on top of these changes.” ◊
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