PUFF & FLUFF
GROOMING & PET
SITTING HAS TWO
LOCATIONS IN THE
Pet Product News International SUPERZOO SHOW DAILIES July 26, 2017
As a pet groomer, what is your favorite part of the day?;
Liz Illg: Spending time with the pets and seeing all the different personalities that come
in to the shop. I love building a community of pet lovers. That is my focus each day.
What is the most challenging aspect of what you do every day?
Illg: Making sure that the customer is completely satisfied with their experience and the
quality of the service. This is a balance. I say that because sometimes the customer has
an image of what they want the outcome to be, but the groomer is not exactly able to do
it based on the condition of the coat. Therefore, that puts us in a tough spot, as we want
to serve the customer well.
What’s the best compliment you’ve ever received from a customer?
Illg: That people will always come to us, as loyal customers. That is what makes the shop
successful. Having people in the community come to us for all their pets’ needs.
What makes your particular niche of the pet specialty market—pet grooming and sitting—so
unique and fun to be in?
Illg: Creating a pet community that loves to spend time with their fur babies. Puff & Fluff
is unique in that we have so many principles in place to make sure we are providing the
utmost care for the pets in the community.
What’s the most notable change you’ve seen in pet grooming and sitting since you started out?
Illg: In the last four and a half years, I’ve seen that more people are having pets. Millen-
nials seem to be taking over the world these days—in fact, millennials have surpassed
baby boomers as the nation’s largest living generation, according to population esti-
mates released by the U.S. Census Bureau. While the years range a bit from study to
study, millennials are generally defined as people who were born between 1981 and
2000. And, now, millennials own more pets than baby boomers. ◊
At Puff & Fluff Grooming & Pet Sitting in Phoenix,
offering balanced grooms and services creates
A Fluff Up
IT’S A RETAIL LIFE
Locations: Uptown: 5835 N 16th Street. Suite D and E, Phoenix, AZ 85016
Arcadia: 4730 E Indian School Road #213, Phoenix AZ 85018
Owner: Liz Illg
Years in business: 4. 5
Square feet: Uptown 1,000 and Arcadia 1,400
Products and services: Grooming, pet sitting and retail
Puff & Fluff Grooming & Pet Sitting At a Glance
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