IN 2016, WORLD
PET ASSOCIATION NAMED
AS THE WINNER
OF ITS GOOD
HEROES PROGRAM SUPPORTS
KRAUSS, HUGGLEHOUNDS’ FOUNDER
AND RICK COUNT,
EXECUTIVE DIRECTOR AT WARRIOR
CANINE CONNECTION, CELEBRATE
THE GOOD WORKS
BY SANDY CHEBAT
As part of World Pet Association’s (WPA) drive to promote animal well-being and foster a productive, proactive pet industry, the organization set up its Good Works program to help fund organizations that support pets and the pet industry—including animals, owners and pet specialty retailers. Since its inception more than 10 years ago, the program has donated more than $3 million to organizations and nonprofits that are working for
the good of pets and the industry as a whole. The donated monies come from the proceeds from WPA’s events, including SuperZoo, Atlanta Pet Fair & Conference, Aquatic
Experience and America’s Family Pet Expo.
“One hundred percent of proceeds in excess of the cost of putting on each event are
donated right back into the pet industry through the WPA Good Works program,” said
Doug Poindexter, president of WPA.
Donation recipients include the Coral Restoration Foundation, National Animal
Interest Alliance, Pets in the Classroom, Human Animal Bond Research Institute, Pet
Leadership Council, Project Piaba and Pet Industry Joint Advisory Council.
“We support those who support the pet industry, the people who work in the pet
industry and the pets—and owners—that are at the center of everything pet professionals do,” Poindexter said.
This year’s Good Works initiatives include continued support to programs such as
Canine Care Certified, a U.S. certification program that establishes rigorous standards
for professional breeders. The certification program is administered by the Center for
Canine Welfare and covers the purebred dog’s physical health as well as its behavioral
well-being, according to the program.
“[It’s] critically important to making sure both the parents and offspring of these
animals are healthy, happy, well-socialized pets to bring the joy we know animals bring
to all of our lives,” Poindexter said.
Good Works also launched its second annual #WPAGood Works social media contest in June. Designed to encourage pet professionals across the industry to get involved
in their communities, the contestants posted their good works photos or videos on social media—Twitter, Facebook and Instagram—using #WPAGood Works and tagging
SuperZoo for a chance to win. Entries showed businesses doing charitable, giveback or
cause-focused good works in their communities.
Winners were announced at the show earlier this week. (For a list of this year’s
winners, visit petproductnews.com.) The first place winner received a prize of $1,000
donated to a charity of their choice. The second place prize was $500, and third place
was $250, both also in the form of donations to the charities of each winner’s choice.
“Trade show proceed donations and WPA Good Works initiatives like the #WPA-
Good Works contest encourage the pet industry to come together and support one an-
other,” Poindexter said. “Whether that means getting involved with their local commu-
nities or on a larger scale by attending a WPA trade show, these good works benefit the
giver and the receiver, making the industry better, together.”
The pet industry can expect to see a continuation of all WPA Good Works initia-
tives in 2018 and beyond. Poindexter added that the organization “hopes to continue
to increase our donations and encourage the pet industry to come together to support
one another.” ◊
Through the program, WPA donates money to nonprofits
and organizations that work “for the good of pets.”
WPA’s Good Works
Program Strives to
Improve the Pet
SPOTLIGHT ON WPA
BOB FLYNN (LEFT), CO-FOUNDER OF HUGGLEHOUNDS, ACCEPTED A DONATION CHECK
FOR $1,000 FROM WPA PRESIDENT DOUG POINDEXTER AT THE 2016 SUPERZOO SHOW.