Farm to Pet Bowl
Farmer Clint Brauer (center) joins Canidae co-owners Scott Whipple (right) and John
Gordon at the company’s booth (2735) to talk about how Canidae Farms is enabling
Canidae to grow fresh ingredients for its line of pet foods.
[1] Mission Pets’ (booth 3815) newly appointed CEO,
Carmine Petruzello, is on hand to explain how the
company will integrate the recently acquired Harry
Barker (booth 4206) brand into the company. [ 2] Bayer
Animal Health draws attendees to its booth (4266) with
the help of a magician. [ 3] Samantha Hogan of WellPet
(booth 1959) holds an adoptable dog at the company’s
Puppies & Coffee event. [ 4] K9 Sport Sack’s (booth
3812) products are designed to be comfortable for pet
and owner.
Banfield Pet Hospitals (more than 1,000 locations inside PetSmart and free-standing), serving as president emeritus of the National Animal Interest Alliance and the Oregon Pet Industry Association, his appointment to the Oregon
Wildlife Integrity Task Force, and being a member of the Animal Control Advisory Committee.
Berman is co-founder and president of NexPet Retailer Co-op and of Grandma Mae’s Country Naturals Pet Food. He has written a regular column for pet
industry trade publications for 14 years, and he currently writes Counter Points
for Pet Product News. Berman was formerly president of Kenlin Pet Supply, a
distributor subsidiary of Central Garden & Pet Co.
Earlier in his career, he served as general manager at Brinks Inc., and in
executive and entrepreneurial positions in the home furnishings and architectural products industries. A graduate of Harvard Business School, Berman has also been an adjunct professor at Parsons School of Design. He is
active with charitable efforts in support of early childhood literacy initiatives.
Risano is president of the Pet Life retail chain. He took over the chain—formely
a six-store operation called The Kennelshop—rebranded it as Pet Life and grew
it to be 17 stores and more than triple the previous sales.
Previously, he was a district manager of Petco, responsible for growing the
business’s market share in Central New Jersey while controlling expenses and
maximizing individual store and total district contribution. He also served as
corporate general manager for NJ Pets, overseeing every aspect of opening and
operating the multistore retail business, and as store manager before that.
Mason is CEO and co-founder of Replenish Pet, a company that makes su-perior-quality pet food..
Previously, he was director of business development and key accounts at
Veterinary Service Inc. (VSI), a large West Coast distributor servicing the animal
health industry. Mason was instrumental in growing sales and the customer
base during his 20-year tenure (1995 to 2015) serving as sales representative,
purchasing manager and director of purchase before becoming the director of
business development.
Mason started in the pet industry working at his uncle’s pet store at the age
of 15 and worked retail until he founded a distributing company in 1985. Mason
also owned a retail pet store before moving to VSI in 1995.
Firth is CEO of Anipet Animal Supplies, a Western Canadian-based distributor of pet food and supplies. Previously, he served as territory manager,
Western Canada, for Nutro Products and Lumber Broker servicing the Midwest and Southeast. He received a bachelor’s degree in political science from the
University of British Columbia and a diploma in technology and international
trade from the British Columbia Institute of Technology.
A PET WITH
PAWS REBRANDS
A Pet with Paws
(booth 4940), a manufacturer of cruelty-free and sustainable pet carriers and accessories, has rebranded its company and is unveiling its newly designed website, apetwith-paws.com. The rebranding includes a new logo and a relaunch of the
company’s user-friendly e-commerce website.
“More than ever, pet consumers are choosing higher-quality products
that are also safe and sustainable for the planet,” said Ann Greenberg,
founder. “We have done a phenomenal job creating a unique company
that provides just that and more, and now we are ready to take A Pet with
Paws to the next level. I believe our new logo and revised website will bet-
ter communicate our mission and our holistic approach in developing our
products.”
The new brand identity for A Pet with Paws includes a revision of the
logo, which conveys the company’s strong, unique value proposition, said
company officials. The redesigned website incorporates the look and feel of
the new A Pet with Paws brand, exuding a sophisticated lifestyle appear-
ance. The user-friendly e-commerce site continues to offer quick and easy
access to essential information about the brand, products, media appearanc-
es, pricing, wholesale opportunities and more.
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