Table of Contents
WHO’S ON THE SHOW FLOOR
SuperZoo Produced by
World Pet Association Inc.
135 W. Lemon Ave., Monrovia,
SuperZoo Show Dailies
333 Seventh Ave., 11th Floor
New York, NY 10001
Copyright 2018, PPN LLC
Director of Sales & Marketing
Trish Rodriguez, 949-220-2107
Ziva Palmer, 213-260-2341
Senior Account Executive
Erwin Laner, 213-631-2499
Editor in Chief
Brian Mc Tigue
Senior Web Developer
Neither WPA nor PPN LLC is
responsible for any errors or
omissions contained herein.
Both the publisher and WPA have
done their very best to
ensure all information is
complete and accurate.
Cover Photos Courtesy
Chairman & CEO
President & COO
Senior V.P. Administration/Treasurer
Senior V.P. Finance and CFO
Gerard J. Cerza, Jr.
SPOTLIGHT ON WPA
4 BREAKOUT STRATEGIES
In this address to SuperZoo attendees,
WPA president Jacinthe Moreau is joined
by WPA board member Michael Johnson of Finn Cady to share some well-thought-out business strategies that pet
specialty retailers should keep top of
mind as they navigate the show floor.
5 WELCOME TO SUPERZOO 2018!
A WORD FROM WPA
5 WPA OFFERS MUST-HAVE RESOURCE
Retailers who complete a 15-minute
WPA survey will receive a free copy
of the organization’s Retail Operating
8 18 REASONS TO BET ON PET
Clear signs of growth in the pet industry
abound, and certain indicators are
particularly notable in 2018.
9 ARE YOU READY FOR THE SHOW?
Speaker B.C. Henschen explains the
not-so-obvious reasons why
independent pet specialty retailers need
to prep for their time on the show floor.
10 PLAN FOR SUCCESS
Speaker Barbara Wold shares 15 things
retailers can do now that will pay off big
12 STANDING OUT ON SOCIAL MEDIA
Speaker Larry Mersereau reveals how
retailers can win over customers with
regularly scheduled and consistently
crafted social media content.
SHOPPING THE SHOW FLOOR
16 MADE IN THE USA TAKES CENTER STAGE
IN NEW SHOWCASE
SuperZoo highlights the growing trend
and demand for American-made pet
products by debuting a Made in the
USA Showcase this year.
22 TECH SUPPORT
SuperZoo’s organizers unveil a new area
on the show floor dedicated to pet tech
26 WHERE TO DINE AT MANDALAY BAY
From casual cuisine to gourmet dining,
Mandalay Bay Resort and Casino offers
a plethora of eateries just a short jaunt
from the show floor.
28 WHAT TO SEE & DO AT MANDALAY BAY
Dance the night away, take in a show or
relax with a cocktail at one of Mandalay
Bay Resort and Casino’s many
FROM THE INDUSTRY
30 A MATTER OF PERCEPTION
The Pet Leadership Council is on a
mission to improve the image of the pet
32 PROOF POSITIVE
Supporting HABRI and its science-backed mission will help lead to a
healthful future for pets, their owners
and the industry.
THE GROOMING STAGE
34 GROOMING CONTESTS INSPIRE ARTISTRY
A fusion of passion, dedication,
knowledge and talent lifts today’s
grooming competitors to a new level.
36 5 TIPS FOR GROOMING CONTEST NEWBIES
37 EVADING SLIPS, TRIPS & FALLS IN YOUR SHOP
Speaker and business consultant Ben
Day discusses how to avoid the easily
missed hazards that lurk in a grooming
Don’t forget to pick up copies of the official SuperZoo
Show Program and Pocket Guide for exhibitor listings
and information on the show, grooming contests,
seminars and events. More companies have joined
the roster of exhibitors, and attendees can download
the free SuperZoo app for a full exhibitors list.
9 AM - 5 PM
9 AM - 5 PM
9 AM - 3 PM
Pocket Guide Sponsored By
SHOW: June 26-28, 2018 I CONFERENCE: June 25-27
Pet Product News
EXHIBI TOR LIST
& be entered to win
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JUNE 26-28, 2018
A-Z Exhibitor Listings
THE NATIONAL SHOW FOR PET RETAILERS
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2018 MOBILE APP
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VISIT US AT
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