INSECT SHIELD RECLAIMS
FOR ITS PET PRODUCT LINE
Insect Shield (booth 4476) has reclaimed full
distribution management of its Insect Shield
for Pets product line following a pilot test
launched in 2014 during which PetEdge was
the line’s exclusive distributor.
Insect Shield company officials said the
collaboration with PetEdge was successful
and allowed them to gauge the viability of
“By managing the entire supply chain, Insect Shield can better align with
pet retail and distributor partners by collaborating directly in concert with
them,” said Haynes Griffin, CEO of Insect Shield in Greensboro, N.C. “In-
sect Shield has been a breakthrough innovation in a variety of industries
including outdoor lifestyle, work wear and the military. We are fully com-
mitted to achieving similar levels of success in the pet industry.”
In July 2003, Insect Shield received the first-ever registration for long-last-
ing insect repellent apparel from the United States Environmental Protec-
tion Agency (EPA), and subsequently successfully applied for, and received,
registration in all 50 states, said company officials. Today, Insect Shield is
approved for distribution in 46 countries, with more pending.
DISTRIBUTOR CELEBRATES 100 YEARS
United Pacific Pet (booth 1421), a full-line distributor of high-quality pet products, is celebrating its
“We want to thank all of our fantastic customers and suppliers for their long-standing support,” said Maureen Costello, president of United Pacific Pet in Fontana, Calif. “We’re 100 years
young and looking forward to an exciting new century of rewarding relationships to come.”
In addition to SuperZoo booth festivities, the company will be celebrating the anniversary
at its 2018 open house buying show. All retailers and buyers are invited to attend.
The company will also be hosting a private party with fireworks at Disneyland in Anaheim,
Calif., on Aug. 28.
MANNA PRO PURCHASES MAKER OF DOG
TREATS AND FOOD SUPPLEMENTS
Manna Pro Products, a Chesterfield, Mo.-based manufacturer and marketer of animal nutrition and care products, has
purchased VetScience and its Fruitables brand (booth 6432)
of premium natural dog treats and food supplements.
The Fruitables brand grew out of university research performed with the goal of solving pet obesity using low-calorie pumpkin as a fortified food supplement, according to company officials. The research
produced one of the industry’s most successful weight-loss programs and the underlying
philosophy became the foundation of the company’s CalorieSmart ethos for pet wellness and
health, officials added. The Fruitables brand includes a full line of natural CalorieSmart treats,
broths and toppers.
The acquisition follows several other pet company acquisitions by Manna Pro that have
expanded its product lines into the wellness, grooming, oral care, and flea and tick categories.
“Fruitables treats and supplements will be a strong addition to our portfolio of premium
pet products,” said John Howe, president and CEO of Manna Pro (booth 621). “Consumers
are feeding their pets similarly to how they are eating, and Fruitables has been an early leader
in offering healthy options. Working closely with independent pet retailers, Fruitables have
helped pet owners address health conditions and provide preventive care. We remain committed to those retailers and Fruitables’ loyal followers.”
U.K. SUPPLEMENT MANUFACTURER
MAKES U.S. DEBUT
Lintbells, a U.K.-based manufacturer of premium natural pet supplements, will make its
Established in 2006 by John Davies and John Howie, Lintbells was inspired by Charlie, Davies’ much-loved chocolate Lab.
“After trying all available joint supplements for dogs, Charlie was still
stiff, so we set out to create something better and YuMOVE, the U.K.’s No.1
Joint support formula, was born,” Davies said.
The U.S. Lintbells range also includes YuCALM, a triple-action natural
calming supplement for nervous or anxious dogs. Both supplements come
in a once-a-day chew to support joints or behavior.
SLEEPYPOD CRASH TESTS ITS LINE OF PET
SAFETY RESTRAINTS FOR CHILD SAFETY
RESTRAINT SYSTEMS STANDARDS
Sleepypod’s (booth 1127) entire line of pet safety restraints
for cars has been crash tested at U.S., Canadian and European child safety restraint systems standards.
Sleepypod carriers and safety harnesses include Pet
Passenger Restraint System (PPRS) components designed
by Sleepypod to secure a pet in a vehicle and restrict harmful movement during a sudden vehicle stop or frontal
“Sleepypod is the first pet product manufacturer to test its pet safety restraints for cars at
U.S., Canadian and European child restraint systems standards with successful results,” said
Michael Leung, co-founder and lead product designer for the Pasadena, Calif.-based company.
“In each test, Sleepypod’s safety harnesses and carriers kept a crash test pet from accelerating
Federal Motor Vehicle Safety Standard (FMVSS) No. 213, Canada Motor Vehicle Safety
Standard (CMVSS) No. 213 and United Nations European Regional Standard (ECE) R44 are
analogous safety standards. The National Highway Traffic Safety Administration issues Federal Motor Vehicle Safety Standards in the U.S. Transport Canada is responsible for transportation policies and programs in Canada. The United Nations Economic Commission for Europe
provides the uniform provisions concerning the approval of child restraint systems.
The Clickit Terrain and Clickit Sport safety harnesses were crash tested using Duke 2.0,
Sleepypod’s proprietary crash test dog weighing 75 pounds. The Sleepypod, Sleepypod Air
and Sleepypod Atom pet carriers were crash tested using Sleepypod’s crash test cat, Cleo
2.0. The Sleepypod Mini carrier was crash tested using Sleepypod’s smallest crash test dog,
NPIC ADDS TO
NPIC (booth 250) has hired three
staff members to round out its management team. The new hires will work
in areas that NPIC is making a renewed commitment to, including marketing, sales and human resources, said company officials.
NPIC has recently experienced tremendous growth, leading it to need
increases in its human resources across key functional areas, officials said.
All of the new team members will be based out of the company’s Plano,
Neil Farquharson has been appointed marketing manager in charge of all
NPIC brands including N-Bone, Get Naked and Twistix. Farquharson is a
15-year marketing veteran and has held marketing roles with Cadbury and
Alcatel-Lucent (now part of Nokia).
Peter Galanek was named inside sales manager. He will collaborate with
marketing to strengthen relationships with the company’s channel partners.
Galanek has years of sales and marketing experience in the cosmetics, entertainment, and food and beverage industries.
Shannan Rasins joined NPIC as a human resources generalist. In this
capacity, she will be managing the company’s onboarding process, benefits administration and workers’ compensation. She gained her experience
working for Sprint and major health systems.
The company has also promoted an employee in its manufacturing area.
Josh Liu was promoted from production director to vice president of
manufacturing. In this new capacity, he will be overseeing the production,
“We are delighted to welcome Neil, Peter and Shannan to the NPIC team and announce the pro-
motion of Josh,” said Andrew Kang, CEO of NPIC. “We recognize the need for an increased focus
in marketing, sales, [human resources] and manufacturing as we continue our growth journey.”