Always be prepared to whip out your phone
to film a cute off-the-cuff video, advises
your customers are already viewing from their friends and
family. Think baby pictures, cute puppies or pictures of
food, which are all taken from a smartphone in real-life
situations. If you smile at the beginning of your video, are
dressed in clothes that you normally wear and feel good
in, and talk about a subject you’re passionate about, people
will enjoy your content.
If you’re truly terrified, wave and say “hi” to the camera, then turn it around and film your store or the pets or
products you’re talking about. Next time you film, try saying a sentence on camera and continue to work your way
up until you are more comfortable. But always remember:
It’s not about you, it’s about the content you’re sharing that
can help your customers.
2. Your script has been written for years.
Not sure what to say? Don’t worry, you wrote your script
years ago and likely have edited and rewritten it several
times since. Your “script” is exactly what you’d say if you
were talking to a customer in your store. It’s conversational, informative and friendly, it allows your personality to
shine through, and it’s the reason people shop with you
and not the competition. If you want to create a video to
help sell dog treats, say what you’d say if you were in your
store talking to your best customer about the dog treats.
Just be you.
I am not suggesting reading verbatim, but I do suggest
being prepared. Have a cheat sheet if you need it with some
bullet points so you don’t miss any important information.
Or be interactive. If the person filming you has something
to add, let them talk off-camera, or have them ask FAQs,
with you answering them on camera.
3. Be prepared to share.
Always be prepared to go live on Facebook or whip out
your phone to film a cute off-the-cuff video. Some of the
best content is behind the scenes or unplanned fun. If you
see something funny happening in your store, film it and
post it. If you’re filming and something unexpected hap-
pens, go with it. People like to see real life. I’m sure you can
think of several times that your dog did the cutest thing
ever and you wanted to share it with the world. Go ahead,
get your phone out and share away.
4. The million dollar question: How long should your video be?
As long as it takes to say what you want to say and not a
second longer. That’s it. If you’re discussing something that
takes five minutes to explain, take five minutes. If your dog
is doing a trick that takes 15 seconds, take 15 seconds. The
key is to not waste people’s time. Be to the point, and be
prepared but don’t rush through the video or leave out important information for the sake of creating a short video.
Like most things, you just have to get started. You already
have everything you need to create video for social media.
Be you, smile, be conversational, be on the lookout for sharable content, and be prepared and to the point.
Now go out there and hit “record,” because video is
one of the best types of content to post on social media,
and you should be sharing video at least once a week.
Feel free to share your video with me, send it to info@
socialedge.co or post it to our Facebook page at facebook
Crystal Vilkaitis is a leading expert on social media in the retail
industry. As a social media mentor, speaker and founder of Social Edge ( socialedge.co), a company that helps mom-and-pops
drive foot traffic using social media, Vilkaitis travels the globe to
share her hands-on experience. She’s worked with thousands of
retailers to help them save time, and increase local exposure, foot
traffic and sales.
“You don’t need to be a
polished speaker or have full
hair and makeup to make
videos for social media.” ]