“In addition, we are again sponsoring the large poodle grooming competition, and
we’re always excited to see the amazing styles that talented groomers can create with
Andis’ grooming tools,” he said.
TRENDS TO WATCH
Pet grooming products continue to more closely mimic human grooming products.
Dial said that adjectives such as “natural,” “botanical” and “mild” are all popping up
about pet grooming products.
“It’s also interesting to note that 48 percent of pet owners allow their pets to sleep
in their bedroom and 42 percent allow their pets to sleep in their beds,” Dial said.
“This goes with the trend of ‘quick grooming,’ with wipes being the preferred way to
clean the coat and paws before pets climb into bed with you. That makes for a great
merchandising idea—bed pillows with wipes on top!”
Campanella said that Best Shot Pet Products has also noticed an increasing number
of retailers beginning to offer in-house grooming services, which poses an opportunity
for retailers to become more connected with their clients.
“It makes for a more intimate and personalized consumer experience,” Campan-
ella said. “Grooming, in general, has now become a mainstay and integral part of the
specialty pet store business plan. As a result, retailers are merchandising better-quality
items that are crossing over from their grooming departments.”
Danielle Gallo, senior manager of product marketing at Andis Co., said that
the desire to go cordless continues to be another growing trend in professional
“Groomers are now seeing
that cordless tools can offer
them the same power and
performance as their trusted
corded tools—and they are
loving the flexibility of dropping the cord,” Gallo said.
The other big trend Gallo
is noticing is groomers’ desire
to express their creativity and
personality with their tools.
“We’ve seen this in the past
with the bright, fun colors that
Andis has incorporated into
our product line, and we are
excited to continue that trend
with patterns and groomer-in-spired designs to fuel that creativity,” Gallo added.
NEW PRODUCTS TAKE
There will be many new products to preview at this year’s
show. For Best Shot Pet Products, that includes a the Scen-tament Spa Cucumber Melon
Collection and 256 Disinfectant scents.
Because the pet shampoo
consumer demographic is the
same as the Paul Mitchell hu-
man shampoo demographic,
John Paul Pet is launching
“The pet version has the
same great botanical ingredi-
ents but is pH balanced for
pets,” Dial said. “The new
Wild Ginger Shampoo and
Spray also join Lavender Mint
and Tea Tree in the existing
John Paul pet lineup.”
In addition, Andis Co. is
launching four products at
SuperZoo this year: the En-
durance Brushless Motor
Detachable Blade Clipper,
The Happy Hour 5-Speed+
Detachable Blade Clipper, the
Pulse ZR II Cordless Detach-
able Blade Clipper and the
Pulse Li 5 Cordless Adjustable
Blade Clipper. Gallo said that
industry trends continue to
drive the company’s product
development and new offer-
Activity Weight Climate Connect
An Ecosystem of Connected
Pet Health & Wellness Products
Reinventing the Way We
Care for Our Pets
The Petrics Smart Pet Bed + Climate Control &
Built-In Scale, Activity Tracker and Companion
Mobile App make up the foundation of our evolving
ecosystem of datacentric pet health products.
For Dogs & Cats